Free press releases distribution network?

More news: Direct Marketing
Agency / Source: Silverpop Systems, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Silverpop Becomes First in Industry to Offer Social Sign in Capabilities - Company’s social connect offerings enhanced through strategic partnership with Janrain
Silverpop Becomes First in Industry to Offer Social Sign in Capabilities


PRZOOM - /newswire/ - Atlanta, GA, United States, 2011/08/24 - Company’s social connect offerings enhanced through strategic partnership with Janrain.

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Understanding that developing a trusted online relationship is the crucial first step in building customer loyalty and nurturing prospects, Silverpop™ today announced the launch of Social Sign-In, making this option available via email marketing and marketing automation platforms for the first time. Social Sign-In gives site visitors the opportunity to leverage their social identities during the sign-in process. An important option, since despite their desire to obtain helpful information online, three out of four people are too frustrated by online registration processes to create a user account1.

Through a partnership with Janrain, the leading provider of social identity management solutions, Silverpop customers can now offer their site visitors a simple alternative to web form completion. By allowing them to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions. Janrain has found that companies can achieve a significant increase in registration conversion rates when they provide users with this option. And marketers are able to connect users to their social profiles, providing them with valuable information about their site visitors. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.

"Carefully integrating social media into a multichannel marketing strategy is crucial for success and Silverpop's Social Sign-In feature takes this integration to a whole new level," said Bryan Brown, director of product strategy for Silverpop. "We think of initial website interactions as similar to meeting someone for the first time. The interaction needs to be pleasant and simple and if you feel a connection, you want to be able to get back in touch. By offering Social Sign-In, our customers can collect rich user profile data and their site visitors are left feeling like the company is easy to do business with and are more likely to return."

Social Sign-In also allows marketers to gain a better understanding of their customers' interests and can then use this knowledge to provide incredibly relevant and targeted messaging. People registering via this option are also likely to be active social media users and can be segmented accordingly. Targeting these recipients with content designed to be shared on social networks can expose marketing messages to an exponentially larger audience, comprised of people who are likely to be more influenced by friends and family than by a direct advertising campaign.

"We are excited to enable Silverpop's customers to develop deeper relationships with their users through Social Sign-In," said Tore Steen, vice president of business development for Janrain. "Both Janrain and Silverpop understand how important it is to connect with users on their terms-from the first interaction throughout the life of the relationship. Today that means not only making the sign-in process as simple as possible, but using the information you collect during initial interactions to inform all future communications."

Social Sign-In is the latest in Silverpop's Social Connect collection of products and features. The company launched Share-to-Social in 2008, becoming the first in the industry to give marketers the ability to quickly turn emails into socially-enabled viral messages. Since the launch of Share-to-Social, Silverpop has found that sharing email content via social networks such as Twitter and Facebook can increase reach by 24.3 percent2.

About Silverpop
Silverpop ( is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage™ platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.

About Janrain
Janrain ( helps organizations succeed on the social web with its user management platform - a suite of products to improve user acquisition and build engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over 20 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem. Janrain customers include industry leaders such as Universal Music Group, MTV Networks, AMC Networks, Postmedia Network, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082.

1) "Consumer Perceptions of Online Registration and Social Sign-In", Janrain, 2011
2) "Emails Gone Viral: Measuring Share-to-Social' Performance, Silverpop, 2009

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: Silverpop Systems, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!

Silverpop Becomes First in Industry to Offer Social Sign in Capabilities

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Press Office - 
678-247-0500 media[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Silverpop Systems, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Press Releases From Silverpop Systems, Inc. / Company Profile

Read Direct Marketing Most Recent Related Press Releases:

AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses Announces 7 and 14 Day Email Marketing Data Feed

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Demyk Lightmod Products, Inc.

  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today