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iBrochures from MIG Take on the 'WOW' Factor with New Reporting Solution - iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution
iBrochures from MIG Take on the 'WOW' Factor with New Reporting Solution

 

PRZOOM - /newswire/ - Knutsford, Cheshire, United Kingdom, 2006/10/18 - iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution.

   
 
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The “WOW” (literally ‘who or what’) reporting solution has been developed over the last 2 years and is now contained within the iPublisher Platform control panel. The client can themselves switch iBrochures on or off to launch and end campaigns and can view statistics showing the levels of views and click thru’s by page or spread to measure, for example, the effectiveness of alternate layouts.

The shopping bag statistics can also be viewed to show the value of business obtained from the iBrochure and the data can be dynamically viewed by page, product, promotion code or even by email address.

“The first thing our clients spot when they see the WOW stats is the opportunity to clear discounted products to people who selected them at full price but then didn’t purchase. There are a number of people who select a product and then don’t include it in their final purchase, usually because they select so many other things into their shopping bag. This is just one application of the stats but another is to start to segment customers by area of interest which then moves towards the next level - the personal iBrochure or catalogue!” said Stephen Sumner, Director of Product Development.

“We are first and foremost a Data Business,” he added. “In every solution we try to establish a data gathering element that allows us and our clients to add intelligence to their marketing. My colleague Conrad Morris comes from the travel and leisure industry which has widely adopted the use of on-line brochures for a variety of reasons but now they can really report on and manage the content of those brochures as they will know exactly ‘who or what’ has been viewed – WOW!”

An example of the reporting tool can be viewed on MIG’s website.

 
 
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Agency / Source: The Marketing Innovation Group

 
 

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iBrochures from MIG Take on the 'WOW' Factor with New Reporting Solution

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Contact: Conrad Morris - M-I-G.com 
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