Rovi Corporation today announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network. Ford has selected the Rovi Advertising Network to reach and engage consumers with multiple campaigns including the F-450 Super Duty truck, Focus, and now its Lincoln brands. Lincoln launched a campaign for the MKX Crossover SUV on June 1, featuring its intuitive technology experience designed for consumers and will continue its efforts with a MKZ campaign in September.
The Rovi Ad Network takes a unique approach and avoids advertising clutter by engaging consumers while they are seeking live, recorded, on-demand, cable or network programming on Rovi television guides. By clicking on a banner on the guide, television viewers are transported to an interactive TV viewing experience where they are able to view photos, play videos and dive deeper to learn more about the Ford-450 Super Duty truck, Focus, and/or the smart technology, 305 horsepower and striking interior and exterior design of the Lincoln MKX and MKZ.
“The Rovi Advertising Network provides an impactful medium for us to communicate the innovation behind our car brands while also enabling us to highly target and measure our audience reach,” said Brian McClary, Social & Emerging Media Specialist, Ford. “As we continue to evaluate leading-edge methods for increasing brand awareness for Ford vehicles, and based on the success of our earlier Ford campaigns, the Rovi Ad Network stood out as a natural fit for achieving scale as well as consumer engagement.”
“We are thrilled to expand our relationship with Ford and work closely with innovative and forward-thinking brands like Ford and Lincoln to help us continue to advance the evolution of next-generation advertising,” said Jeff Siegel, senior vice president of advertising at Rovi Corporation. “The Rovi Ad Network, with its engaged audience and extensive reach, delivers automotive manufacturers a strong platform to develop a deeper relationship with its customers with custom content. We plan to continue to grow the Rovi Advertising Network across a broad range of devices – set top boxes, connected TVs, media players, mobile and tablet devices, and PCs, and add cutting edge capabilities to provide even more opportunities for our advertisers to engage with their audience.”
With successful campaigns launched by brands such as Ford, Lincoln and Toyota, the Rovi Advertising Network is designed to optimize the advertising experience for both automobile manufacturers and consumers alike. By providing a low-clutter environment for auto brands to engage consumers while they are highly engaged and in “seeking mode,” the Rovi Advertising Network makes it possible for consumers with just one click of the remote control to research the features and functionality of the auto while in the comfort of their living room through available video and other multimedia. Using their remote control, consumers can instantly request additional information as well as find a nearby dealer location to test drive and view the car in person.
The Rovi Ad Network now reaches more than 40 million households globally with Smart TV platform ads running on a range of connected devices. The addition of an online platform through industry-leading entertainment sites, AllRovi.com and SideReel.com, continues to expand the Rovi audience for advertisers.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-Q for the period ended June 30, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.