The growing economy and price increase helps the alternating current (AC) integral horsepower motors market expect to grow considerably. Increasingly the end users are looking forward to more energy efficient motors. Consolidation and partnering would remain a key trend to gain market shares.
New analysis from Frost & Sullivan North American AC Integral Horsepower Motors Markets, reveals that the market earned revenue of $1.23 billion in 2002 and estimates to reach of $1.33 billion in 2009.
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“Their end-users are increasingly looking for more energy efficient motors,” says Frost & Sullivan Industry Manager Kishan Bhat. “The sales of the premium energy efficient motors are expected to show a direct impact to the Alternating Current (AC) integral horsepower motor market.”
The demand for higher efficiency motors had gone up ever since the EPAct program was launched which reduced the demand for standard efficiency motors. With efforts from associations like National Electrical Manufacturers Association (NEMA), the awareness of end users on energy conservation has increased considerably. They have started looking at premium efficiency motors, which have 90 to 94 percent efficiency to reduce the power consumed for the same work done by standard efficiency motors.
The shift of manufacturing to the low cost manufacturing countries and also the influx of cheap foreign goods increases the competition in the North American AC integral horsepower motors market
“Foreign competitors, particularly from Asia are offering competitive products at a lower price within the North American market,” says Bhat. “These manufacturers are seeking out the large Original Equipment Manufacturers (OEMs) who buy large volumes of units in a single order. The strength of the U.S. dollar adds to the advantage of foreign manufacturers. Also the customer base has shifted to the low cost manufacturing countries due the obvious advantages.”
To overcome the price pressure prevailing in the North American AC integral horsepower motors market, manufacturers have to look towards venturing into the markets in countries like India and China. With the shift of manufacturing to these developing countries also implies that there are increased opportunities arising in these regions. To cater to these regions, the market participants would increasingly look to consolidate or to partner with companies to increase their market penetration.
North American AC Integral Horsepower Motors Markets, a part of the Motors, Drives and Controls subscription, provides an overview and outlook for the market. This study has been segmented into Standard Efficiency Motors Market, Premium Efficiency Motors Market and Large Induction Motors Market. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.