Free press releases distribution network?

More news: Software
Agency / Source: Rovi Corporation

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Twentieth Century FOX and Channel 4 Select Rovi Connected TV Advertising to Drive Movie and TV Show Viewership - Dynamic campaigns mark Rovi smart TV field trial advertising program in the UK (NASDAQ: ROVI) - Rovicorp.com
Twentieth Century FOX and Channel 4 Select Rovi Connected TV Advertising to Drive Movie and TV Show Viewership

 

PRZOOM - /newswire/ - London, United Kingdom, 2011/08/09 - Dynamic campaigns mark Rovi smart TV field trial advertising program in the UK (NASDAQ: ROVI) - Rovicorp.com. NASDAQ: ROVI

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Rovi Corporation today announced that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs, Blu-ray Disc players and other internet-connected devices. The brands will use Rovi advanced advertising technologies to deploy interactive capabilities, such as in-depth multimedia graphics and video as a part of their campaigns to drive increased viewership and sales of their films and TV programmes.

Twentieth Century Fox and Channel 4 will be first to participate in Rovi Smart TV Advertising Field Trial in the United Kingdom, a program created to study how to effectively reach consumers via the internet-connected devices that are now amassing in consumers’ homes. Recognising the importance of connected TV as a future advertising platform, OMD UK will be working alongside Rovi to support campaigns for Channel 4 and help them gain valuable learning in this new space. The UK extension of Rovi Smart TV Field Trial follows U.S. and Canadian field trials launched earlier this year. Early results, collected by 24/7 Real Media, Inc., from the U.S. field trial report that the campaigns delivered millions of impressions per month for participating brands.

“The last couple of years have seen the introduction of multiple new entertainment platforms, leading to greater opportunities for advertising in the home,” said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. “As industry leaders, Twentieth Century Fox, Channel 4 and OMD have taken an innovative approach in exploring how to market their content to consumers. We’re looking at how we can help them continue to succeed in increasing viewership.”

“Our participation in this trial is part of Channel 4’s preparation for the connected TV world. Our aim is to embrace the opportunities presented by new platforms, and stay ahead of the curve with our marketing strategies – the Smart TV Field Trial is a step towards exploring how to creatively show consumers what we have to offer; as they access content through connected TV platforms and the all important EPG,” said Steve Forde, head of Digital Marketing at Channel 4.

The Smart TV Field Trial research will be conducted by Decipher, one of UK’s leading media strategy and research companies. The results will measure audience reach, retention, awareness and influence and are expected to provide the industry with a better understanding of how consumer are engaging with advertising on internet-connected devices.

“As pioneers in media advertising, Twentieth Century Fox is always interested in media developments and opportunities if it means that we can more effectively and efficiently connect consumers to our great product,” said Mark Horton, marketing director of Twentieth Century Fox Home Entertainment. “Rovi has opened a new and exciting opportunity to reach consumers in-home through its software on state of the art home entertainment equipment; it’s the perfect environment for us to promote high quality a/v content.”

“Futuresource predicts that by 2015 there will be over 30 million IP-connected HDTVs in use in the UK,” said Sarah Carroll at industry analyst firm, Futuresource Consulting. “Rovi has created a platform to enable brands and companies to capitalize on this growth. Through the Smart TV Advertising Field Trial, we will be able to understand how to monetize and tap into the advertising potential of next-generation devices.”

Rovi UK Smart Field Trial will include Samsung Smart TVs and Blu-ray Players, available now in the UK and other countries in Europe. According to Rovi internal estimates, the Rovi Advertising Network is one of the largest interactive TV advertising footprints on the market today reaching more than 40 million households globally on an ever-widening array of platforms. Rovi deploys, manages, and evaluates the advertising campaigns across next-generation devices from leading manufacturers.

About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds nearly 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Rovi Corporation

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Twentieth Century FOX and Channel 4 Select Rovi Connected TV Advertising to Drive Movie and TV Show Viewership

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Linda Quach - Rovicorp.com 
408-562-8504 linda.quach[.]rovicorp.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Rovi Corporation / Company Profile


Read Software Most Recent Related Press Releases:

Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics
Rush Health Selects InterSystems HealthShare to Integrate Health Records, Support Value-Based Care
CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today