PRZOOM - /newswire/ -
Westlake Village, CA, United States, 2011/08/08 - “By improving the telephone performance of their leasing staff, companies can better leverage this market up trend to increase occupancy in their communities and even consider raising rents” - CallSource.com.
CallSource®, the leader in performance management and employee training, business analytics and marketing solutions, today announced the availability of its Q2, 2011 Telephone Performance Analysis (TPA) Industry Report Card.
Published quarterly, the Industry Report Card is designed to provide an objective report on how effectively leasing professionals across the industry are answering telephone leads. The findings in the current issue are based on the review of 148,321 phone calls for more than 1,403 multifamily communities nationwide. Each call is reviewed using a survey of best practices created by industry professionals in the ownership, management and operation of apartment communities.
Among the survey findings:
• 58% of the time the leasing professional obtained caller’s name
• 37% of the reviewed calls were converted to appointments
• 2,154 appointment-setting opportunities were missed
• 538 fewer leases were written as a result
• $6,358, 018 in total lease revenue was lost*
“These findings clearly demonstrate that, despite significant growth and recovery in the multifamily apartment industry, many companies would benefit from the services we offer,” commented Jerry Feldman, CallSource CEO. “By improving the telephone performance of their leasing staff, companies can better leverage this market up trend to increase occupancy in their communities and even consider raising rents.”
The CallSource Industry Report Card (IRC) is published quarterly and available free of charge. For a complete copy of the Q2, 2011 IRC, or for past issues, contact a CallSource advisor at (888) 453-8650 or download your complimentary report at the link below.
*Total lost revenue based on industry averages.