As per the agreement, Opodo will distribute the Golden Tulip Hospitality properties through their increasing network of websites including Opodo.de, Opodo.co.uk, Opodo.it. and Opodo.fr. using both the merchant model and retail models.
Hans Kennedie, President and C.E.O. of Golden Tulip Hospitality Group, said “the company strongly believes in partnering with reputable internet travel companies to strengthen the brand’s market reach.”
“Through this global partnership, our hotels can extend their web presence, whilst continuing to streamline reservations and yield policies through their Central Reservations System, Goldres.”
Riko van Santen, Director of Distribution & ICT of Golden Tulip Hospitality Group adds, "Opodo shares our belief to offer hotels a single point of inventory and guest reservation control, and through this agreement we can further offer Opodo a single reliable source of up to date property information, for all our properties, including automated merchant rate adjusting in real time.
“We are pleased to sign Golden Tulip Hospitality as launch partners for our dynamic merchant model programme. With their rapid expansion plans they will be adding further destination value to our business model. Furthermore due to Goldres’ dynamic rate structure, we are able to offer our visitors the most competitive rates all the time, in real time.” Adds Robin Frewer Product Director of Opodo Ltd.
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group, with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 500 hotels, 47,000 rooms in more than 47 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2005, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category and the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels. The five star is the recently launched Royal Tulip. In addition Golden Tulip has an Alliance with: Pacific International brand for suites and apartments. Furthermore the company has a commercial alliance with TOP International, a German based hotel consortium.
As of the fall of 2006, Golden Tulip will be introducing BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
Opodo was created by nine of Europe's leading airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa. Amadeus, the travel technology company based in Madrid, took a controlling interest in the company in June 2004.
Opodo operates in nine European markets: Germany, UK, France, Italy, Spain, Norway, Denmark, Finland and Sweden. Companies within the Opodo Group: Opodo.co.uk, Opodo.de, Opodo.fr, Opodo.es, Opodo.it, Quest Travel, (UK independent long-haul travel specialist), Karavel, (a leading French online tour operating company), Vivacances (French online travel agency) and Travellink (Nordic online travel agency).