PRZOOM - /newswire/ -
London, United Kingdom, 2011/08/07 - New digital agency signed by The Rug Company, commissioned this year by Prime Minister David Cameron and his wife Samantha to create President Obama’s official gift, a unique wall hanging commemorating his state visit to the UK in May.
The Rug Company has signed digital agency the OTHER media to enhance and develop its website and online strategy. The Rug Company, established in 1997 in London by husband and wife team Christopher and Suzanne Sharp, is the leading producer of handmade designer rugs, combining modern creative flair with traditional handmade techniques.
With rugs created by more than 40 of the world’s greatest designers - including Paul Smith, Vivienne Westwood and Diane von Furstenberg – The Rug Company is looking to the OTHER media to boost its online presence as ‘the world’s most respected and trusted purveyor of quality rugs’ and establish its first e-commerce site.
Richard Eagleton, marketing and sales director at The Rug Company, said: “We are pleased to have signed with the OTHER media, which understands our wish to sell only the very best rugs and will help us to realise our full online potential. Overhauling our website is an integral part of our growth plan and we look forward to working with the OTHER media team.”
The Rug Company is passionate about quality, design, craftsmanship and service. Its rugs are beautiful, original and distinctive - and destined to become cherished heirlooms for generations to come. Today The Rug Company has 17 stores worldwide, from New York to Dubai, with a further three opening this year. The company was also commissioned this year by Prime Minister David Cameron and his wife Samantha to create President Obama’s official gift, a unique wall hanging commemorating his state visit to the UK in May.
George Crabb, MD of the OTHER media, said today: “We were delighted to be approached by The Rug Company to explore ways of improving its website presence and online business. Our team is now examining ways to not only increase visitor numbers to the site but also significantly enhance the visitor experience overall. The Rug Company is a unique British business bringing together the work of so many outstanding talents and it is our goal to help them fully realise their online ambitions.”
The Rug Company is the latest prestigious client to sign with the OTHER media. Having forged its reputation on outstanding quality in the digital arena, the agency has many respected clients including BAFTA, BBC Worldwide, Jasper Conran, the England and Wales Cricket Board, the Football League, the Rugby Football Union, Paul Smith and the V&A museum.
With a team of more than 40 expert developers, programmers and designers, the OTHER media specialises in often-complex digital projects ranging from maximising web activity to tailor-made apps for the mobile market. It developed the hugely popular ECB Cricket app for iPhone and Android, the Football League app, which topped Apple’s download chart on release, and the Rugby Football Union app.
Founded in 1994, the OTHER media is based at London Bridge and is now seen as a cornerstone of the UK’s digital establishment. The three original directors of the company – Jonathan Briggs, George Crabb and Nicholas Oates - are still at the helm, steering its ongoing success 17 years later.
Fully independent, the OTHER media is a specialist in four areas of digital expertise: Fashion & Retail, Museums & Galleries, Charities & Institutions and Sports Organisations, advising on digital strategy and delivering world-class web and mobile experiences.