Publisher Emap, has become the latest blue chip media brand to sign a search deal with web search company InfoSpace which will run across 14 of its sites.
The agreement, which includes sites such as Empire and FHM will allow Emap's website users to query all of the major search engines in one click with InfoSpace's metasearch technology.
Dan Cotton, head of internet, Emap Performance comments, "Emap visitors will be able to search the whole of the web from within our sites, thereby greatly enhancing user experience. By enabling users to quickly see and find what they need, we expect to see increased visitor satisfaction and loyalty."
InfoSpace's metasearch technology has established the company as a key player in the web search market. InfoSpace private labels various search products, such as the search box and toolbar for its clients and distributors.
Dominic Trigg, vice president at InfoSpace Web Search explains, "The ground work laid by our business development team in the early part of 2006 is showing such significant results in mainstream media relationships going forward. Emap is a blue chip brand who adds stature to our recent portfolio of client wins. As we continue to offer partners the unique ability to show the best of search in a client branded environment, I am confident of other significant announcements in the coming months."
John Thornhill, business development director at InfoSpace Web Search adds, "Emap is a publisher that excels in both the offline and online worlds. Our search partnership with Emap will help introduce our blended search results to the UK internet user with an audience demographically profiled for each brand environment. We have always worked on the basis that introducing strong search functionality improves the audience experience and thus their propensity to return, so it is exciting to be able to demonstrate this in such a targeted way in the UK market."
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the InfoSpace team in the Images section.
The media spokesperson for InfoSpace Europe, Web Search is Dominic Trigg, vice president.
About InfoSpace Web Search
InfoSpace markets Web search and online directory products that help users find the information they need while creating revenue opportunities for merchants.
The Company operates a family of Internet properties that includes WebFetch, Dogpile, Switchboard, WebCrawler, nfoSpace and MetaCrawler InfoSpace also powers Web search, along with online yellow and white pages, for a variety of Websites.
Emap Performance is the consumer facing digital arm of Emap Consumer Media, part of Emap plc. Responsible for Emap TV (Box, Q, Smash Hits, Kiss, Magic, Kerrang!, The Hits on Sky and cable and The Hits on Freeview); Emap Mobile (FHM, heat); Emap Internet (e.g. FHM, ZOOweekly, Aloud, Q4music, Mojo4music, Smashhits, Kerrang, Kiss100, magic, Whatson, MCN Maxpower, Parkers
Emap plc is a media company whose purpose is to create must-have entertainment and information which can be delivered to every home and business within defined communities.
Emap's business activities focus around three main areas: - Top selling consumer magazines in the UK, and around the world:
- Over 200 business to business events, magazines and conferences, many of them market leaders
- 40 local analogue radio stations in the UK and Republic of Ireland, seven digital music TV channels and one of the biggest digital radio networks in the UK
Rachel Hawkes, Account Director Elemental Communications
M: +44(0)77 6665 1244