Bayston joins from Viacom Brand Solutions International where he was responsible for MTV’s digital and TV advertising sales across multiple global markets. Prior to his role with the number one youth and global music brand, Michael was a senior sales manager at in-game advertising network, Double Fusion.
Bayston brings his extensive experience across multiple gaming, TV, music and newspaper platforms to Spil Games as it expands its UK operations.
“If you’re a social gaming company, you need to be extraordinarily well connected,” says James Males, Managing Director, Spil Games UK. “Michael is just that—a real sales tour de force who will bring tremendous advertising value to our cross-platform social gaming proposition. Our 130 million unique monthly users offer a substantial audience with which brands can engage and Michael’s drive, expertise and passion for the medium will see us cement our position as the leading social gaming company.”
About Spil Games
Spil Games’ mission (spilgames.com) is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls (GirlsgoGames.co.uk), teens (Agame.com), and families (Games.co.uk). These platforms, offered in up to 19 languages, entertain 130 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on the world's leading social networks through its game application, Zapapa, and on mobile devices through browser-based versions of the company’s three social-gaming platforms.