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Meredith Video Studios and Alphabird Form Strategic Click-To-Play Video Partnership - Alphabird, a leading social video syndicator, today announced a strategic partnership with Meredith Video Studios (MVS), a division of Meredith Corporation [NYSE: MDP] - AlphaBird.com
Meredith Video Studios and Alphabird Form Strategic Click-To-Play Video Partnership

 

PRZOOM - /newswire/ - San Francisco, CA, United States, 2011/08/03 - Alphabird, a leading social video syndicator, today announced a strategic partnership with Meredith Video Studios (MVS), a division of Meredith Corporation [NYSE: MDP] - AlphaBird.com.

   
 
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The joint venture brings together Alphabird’s click-to-play capabilities; Meredith’s expansive brand portfolio including Parents, Family Circle, More and Fitness; and Meredith Video Studios’ video creation expertise to distribute featured branded-video content for advertising clients across the Meredith Video Network.

“Millions of women include Meredith brands in their daily lives, making the Meredith Video Network a very valuable platform for female-targeted video content,” said Chase Norlin, CEO of Alphabird. “Using the click-to-play format on Meredith’s network, Alphabird (alphabird.com) offers its clients a more engaging way to reach consumers beyond standard pre-roll video advertising. This emerging standard in branded-video helps advertisers achieve higher performance levels for their media dollars.”

Branded-video content provides marketers a new media platform to reach its target audience. According to a recent study from Next New Networks (October 2010), viewers of original web series and branded entertainment are 250 percent more likely to be engaged in a brand than by watching traditional television programming.

“Partnering with Alphabird accelerates Meredith Video Studios’ branded-entertainment business model by giving clients the ability to reach our unique audience in a more engaging and meaningful way,” said Kieran Clarke, EVP, Meredith Video Studios.

Viewers may access the entire video network by using any one of the following links:
tv.fitnessmagazine.com | tv.more.com | tv.parents.com | tv.familycircle.com

The video network also allows the user to comment on videos, share with friends via Facebook and Twitter, add Meredith-branded video to their favorites, and produce video with a web tool.

Meredith Video Studios – the company’s branded entertainment division, has a growing portfolio including:

• Better – a 60-minute nationally syndicated daily lifestyle show currently airing in more than 80 markets;
• Broadband channels BetterTV.com and MyFirstBaby.com;
• Branded entertainment ideation, video planning and production, targeted to women and produced by MVS for global marketing and advertising clients;
• Parents TV – a Video On Demand service reaching 18 million Comcast cable homes.

 
 
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Agency / Source: AlphaBird, Inc.

 
 

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Meredith Video Studios and Alphabird Form Strategic Click-To-Play Video Partnership

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Contact: Chase Norlin - Alphabird.com 
415-839-5055 press[.]alphabird.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any AlphaBird, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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