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PRZOOM - /newswire/ -
Des Moines, IA, United States, 07/25/2011 - Kemin launches AssuriTEA™ Green, a safe, all-natural, green tea powder ingredient that provides a superior antioxidant profile and other healthful benefits of green tea - Kemin.com.
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AssuriTEA Green is 100% water-extracted, retaining the natural composition and antioxidant profile of brewed green tea, which has been consumed safely for centuries. Green tea is well supported in the scientific literature for its antioxidant benefits and diverse health benefits. Antioxidants are nutrients that prevent or reduce oxidative damage that occurs daily in the body.
"The growing safety and regulatory issues, worldwide, associated with some green tea extracts encouraged us to develop an all-natural alternative to the solvent-based tea extracts," said Linda Fullmer, senior vice president of Kemin Industries' Health division. "AssuriTEA Green meets the needs of dietary supplement manufacturers seeking a safe, World Friendly™ green tea powder ingredient that provides the full antioxidant benefits of brewed green tea."
Solvent tea extracts typically offer a concentrated formulation of a single constituent of the tea leaf. With AssuriTEA Green, a gentle water extraction process is used to ensure the ingredient offers the full spectrum of green tea polyphenols -- EGCG, non-EGCG catechins, and non-catechin antioxidants.
Only select tea cultivars sourced from Kemin's exclusive supplier are used for AssuriTEA. The tea plants are subject to carefully controlled good agricultural practices and then stringent ingredient processing steps to deliver an optimum quality tea. AssuriTEA's "regulatory-friendly" profile facilitates its use in supplements formulated for international markets.
AssuriTEA Green is the second product released under Kemin's AssuriTEA™ brand product line. AssuriTEA™ Wellbeing, first introduced in September 2010, is a proprietary blend of green and black teas providing highly diverse antioxidant protection.
Kemin - Inspired Molecular Solutions™
Founded in 1961, Kemin Industries (kemin.com) is celebrating its 50th Anniversary of providing "inspired molecular solutions" specifically developed to provide nutrition and health benefits for humans and animals. Kemin distributes approximately 500 specialty ingredients worldwide to the feed and food industries as well as to the health, nutrition and beauty markets. Kemin ingredients positively impact approximately 1.4 billion people a day.
A global, privately-held corporation headquartered in Des Moines, Iowa (USA), Kemin has experienced double-digit growth in the last several years. The company has more than 1,300 employees and operates in 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Italy, Singapore, South Africa and the United States.
About Kemin Health
Kemin Health, a division of Kemin Industries, Inc., develops, manufactures and markets specialty ingredients with healthful benefits for the dietary supplement and functional food and beverage markets Ingredients include: FloraGLO® Lutein, the most clinically researched lutein ingredient worldwide, proven to increase macular pigment optical density (MPOD) and the lutein brand used in the National Eye Institute's Second Age Related Eye Disease Study (AREDS2); Slendesta® Potato Extract, a clinically tested, natural satiety ingredient that helps control hunger for healthy weight management; as well as AssuriTEA™ products which are safe, all-natural, water-extracted tea ingredients providing superior antioxidant profiles.
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erin.hockman[.]kemin.com/courtney.schwartz[.]kemin.com 
