Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, will be presenting the importance of information architecture and messaging for websites at the Online Marketing Summit (OMS) & Integrated Marketing Technology Expo 2011 held at the Marriot Hotel Downtown in Chicago, Illinois from July 25-27, 2011.
Metrics Marketing’s Senior Search Strategist, Laura Cameron, will be presenting,“The Largest Overlooked Tool in Digital Marketing,” ̶ which is oftentimes a company’s website. For all sites, regardless of industry or goals, accessibility, information and branding are the key elements to reaching, engaging and retaining customers. In Cameron’s presentation, she will cover the importance of information architecture and messaging for any site in order to find, engage and retain customers and increase a site’s natural and paid search performance.
Laura Cameron has more than 10 years experience in marketing, with special focus on online strategy and search engine optimization. Her expertise spans multiple industries, including retail, travel, B2B and financial services. Cameron’s technical optimization proficiency is a differentiator in the industry, as well as her experience working with large eCommerce sites. In addition to search engine optimization, Cameron is also well versed in pay-per-click advertising, online display media and social media execution. She has served as a judge of online marketing entries for HSMAI’s annual Adrian Awards competition since 2008.
“When it comes to digital marketing, it’s common for companies to turn to strategies such as E: marketing, paid search, banner ads, and more in order to boost brand exposure and to attract or retain customers,” explained Laura Cameron, Senior Search Strategist at Metrics Marketing. “However, the website is the best digital marketing tool for any company to utilize, if optimized correctly. In my presentation, I will share website optimization strategies and tactics that marketers can use to develop a site that converts visitors into customers.”
The Online Marketing Summit (OMS) & Integrated Marketing Technology Expo in Chicago is a premier educational event for marketing, Internet and business professionals to learn and share best practices in the areas of: social media, search (SEO and SEM/PPC), demand generation, conversion, E:, analytics, integrated marketing, mobile, online advertising, affiliate marketing, eCommerce and website strategy. Attendees can participate in various workshops, online marketing boot camps, engage in hands-on "how to" sessions and receive personalized consultations with experts. For more information about OMS & Integrated Marketing Technology Expo in Chicago, visit onlinemarketingsummit.com/.
About Metrics Marketing
Based in Cleveland, Metrics Marketing (metricsmarketing.com) offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, E: strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio.