PRZOOM - /newswire/ -
Lancaster, Lancashire, United Kingdom, 2011/07/22 - accessplanit, one of the UK's leading training software providers has selected GoldSand Digital to implement a comprehensive digital and social marketing strategy that will generate increased awareness and provide an even better customer experience.
accessplanit, a market-leading training booking and management software supplier is delighted to announce the appointment of London based digital marketing agency, GoldSand Digital.
After a comprehensive pitch process, accessplanit selected GoldSand Digital because of their understanding of how to utilise the latest digital marketing tools for training companies, their close fit with accessplanit’s objectives and the powerful results they have achieved on existing projects in the sector.
accessplanit will build on their existing successful growth strategies and implement a host of new and upgraded digital marketing tools that will grow their profile, provide superior resources to their clients and generate new business opportunities in existing and new sectors.
Dave Evans, commercial director at accessplanit, said: “We are pleased to have finally found a digital marketing agency that will provide us with the expertise, drive and understanding to build a substantial online presence for accesplanit that will benefit our clients, grow our profile and build our brand.
We have substantial plans to grow our business as well as improve our software and provide an even more personal service to our customers.
Despite the challenging environment we are trading strongly and with the new digital marketing strategy in place we will be able to reach more people, more often with highly engaging, informative and valuable information.
This, coupled with our unique and powerful Course Booking Software, will provide a compelling offer to our existing and new customers now and in the future.
GoldSand Digital presented an imaginative, effective and results driven strategy that fitted in perfectly with our vision at accessplanit and we are excited to be working with them.”
accessplanit (accessplanit.com) will benefit from GoldSand Digital’s deep understanding of the HR and training sector, their numerous contacts and their expertise of the latest online tools to provide advanced social media, regular whitepapers, increased visibility on search engines and build a much wider profile .
These along with targeted and relevant E: marketing campaigns will help support accessplanit grow their business and cement their place as the leading training software supplier in the UK.
Ingram Sanders, Director at GoldSand Digital said: “It’s a pleasure to be working with accessplanit. The software they have developed in house is providing universities, training providers and businesses with a unique and comprehensive solution that is saving time, reducing costs and increasing their clients profits in a difficult time.
Our digital marketing solution will enable accessplanit to communicate effectively to their audience and utilise the best digital tools to provide real value. Along with increasing accessplanit’s profile in the industry they have a powerful offer and a great product.”