PRZOOM - /newswire/ -
New York, NY, United States, 2011/07/20 - Breaking Waves International, LLC, the largest privately owned swimwear company, adds It Figures! to their roster of swim brands. They will become the largest supplier in swim, providing to the tween through modernized plus-size.
Breaking Waves International LLC (BWI), the manufacturers of leading swimwear brands, including Raisins, Raisins Girls, Leilani, and R Collection by Raisins is pleased to announce It Figures! has joined the company’s impressive collection of brands. With the acquisition of It Figures, BWI will expand its company to an even wider range consumer base, from girls, tween, junior and contemporary to update missy, traditional misses, and plus-sizes.
BWI’s experienced design team will update It Figures! renowned for its revolutionary figure-enhancing “body type,” with more modern, fashion-forward prints, such as vibrant florals and abstract animal prints while maintaining suits figure flattering designs that their consumers know and trust.
“BWI will expand the customer profile for the modern woman seeking all the best body-type construction and age-appropriate coverage that has been offered to more mature customers in the past, but there will be additional fashion elements and runway-influenced prints along with palettes for the sophisticated consumer,“ says Amy Sparano, SVP of sales and merchandising for It Figures. Sparano is also a new addition to BWI who comes with over a dozen years of experience in the missy and plus divisions.
It Figures! will enhance BWI’s illustrious reputation in design excellence, sourcing, manufacturing, and distribution, will ensure a seamless transition for It Figures!. The brand will continue to be sold in department and better specialty stores, maintaining the brand’s integrity and loyalty to its customers.
Breaking Waves (breakingwaves.com) is one of the largest privately owned brand swim manufacturers in the industry today. The company continues to strengthen its vertical manufacturing capabilities through the balance of brand acquisitions and private label growth. BWI continues to look for additional brands that fit into its growing portfolio.
For any images, further information, to speak with an expert from Breaking Waves International - please contact Nancy Schuster from Bella PR or call.