PRZOOM - /newswire/ -
Atlanta, GA, United States, 2011/07/13 - An incentive program communication used to drive participant motivation and interest in a travel incentive program designed by Incentive Solutions won an award in the Printing & Imaging Association of Georgia (PIAG) 2011 Print Excellence Competition.
The print communication piece, a two-year calendar titled “Where Will You Be in 2012?”, received the Best of Category award in the competition’s Calendars/Digital division. The calendar is a promotional communication used to drive participant motivation and interest in a travel incentive program managed by ISI for their client Leggett and Platt (L&P), a diversified manufacturer of engineered products used worldwide.
L&P depends on distribution channel partners to bring many of their products to market. The travel-based channel loyalty program, delivered by ISI, helps L&P build and maintain strong relationships with their top dealers and distributors, strengthen brand awareness and boost channel sales. The incentive program rewards L&P most valued partners for their business and loyalty with group trips to popular destinations.
To announce and raise awareness of the travel incentive and create excitement among channel partners, the “Where Will You Be in 2012?” calendar was delivered to dealers in the L&P distribution network. The calendar’s graphic design conveys an “Old World” feel with dramatic views of European locales related to the travel destinations featured in the program. The calendar also includes strategically placed notations of key deadlines and performance target dates to keep the program top-of-mind with the channel partner audience.
“Communication is truly the engine that drives incentive program effectiveness,” says Hank Johnson, Senior Vice President of Sales and Marketing at ISI,“and we’ve found that more effective communications lead to higher performing programs. We are pleased to see the program communication services we offer to our clients recognized for outstanding quality.”
PIAG’s Print Excellence Competition provides the print industry a platform to showcase their best work. The 2011 competition included more than 600 entries submitted by 38 companies and four graphic arts high schools from throughout Georgia.
About Incentive Solutions
Incentive Solutions (incentivesolutions.com) is a leading provider of incentive programs, incentive travel and prepaid card rewards. Their customized solutions help clients strengthen relationships and behaviors integral to reaching organizational objectives like customer loyalty and acquisition, employee recognition, motivation and retention, channel sales incentives, sales force motivation.
About The Printing & Imaging Association of Georgia (PIAG)
PIAG (piag.org) is the voice of the printing and imaging industry, advocating industry interests and offering members the support they need to achieve business success with whatever business decisions they face. PIAG is a state / regional affiliate of Printing Industries of America, Inc. / Graphic Arts Technical Foundation. PIAG provides industry-related services at the state level while maintaining national exposure for the printing and imaging industry.
Located in Atlanta, Georgia, ProGraphics (pgc-atl.com) is an award-winning, full-service commercial printer offering marketing solutions and state-of-the-art prepress, offset and digital printing services.