NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that it is teaming-up with Garmin, the global leader in satellite navigation, to launch a comprehensive marketing campaign geared at educating Brazilian consumers on the benefits of navigation in their everyday lives.
By teaming-up, NAVTEQ and Garmin hope to help educate consumers on the benefits that can be achieved through regular, everyday use of a navigation device:
Between commuting to work and traveling to business meetings, time is in short supply. A PND can help maximize time by providing the most efficient routes between destinations and minimizing the chances of getting lost. Regular use of a navigation device can save over one day of driving time annually.*
NAVTEQ Research shows that regular use of a PND reduces fuel consumption, which directly affects consumer’s wallet. By regularly using a navigation device, up to R$630 can be saved annually helping to keep consumer’s hard-earned cash where it belongs—in their wallets.*
Drive with Confidence
Driving in an unfamiliar area or getting lost can be an unsettling experience. Reduce stress by using a PND as an alternative method for obtaining directions. A PND can be a trusted driving companion empowering drivers to drive with confidence by adding an extra sense of security.
“NAVTEQ is pleased to collaborate with premium device makers like Garmin to help drive consumer education on the benefits of navigation for regular users,” stated Helder Azevedo, General Director, LATAM Sales, NAVTEQ. “Garmin PNDs provide Brazilian consumers with a navigation experience featuring turn-by-turn guidance, extensive Points of Interest as well as broad and comprehensive city coverage all packaged in a cutting-edge, high-quality design.”
The campaign, set to launch in mid July at the Cidade Jardim shopping center, includes a video with unprecedented 3D technology display. Customers will also have the opportunity to experience first hand the navigation functions of the Garmin Nuvi 3760 Personal Navigation Device (PND), the thinnest in the world, that features NAVTEQ® map data and premium content. In this campaign there will also be interactive kiosks, printed materials and on-site product experts.
“By collaborating with NAVTEQ, we want to help consumers understand the value offered by navigation devices through regular, every day use,” said Eduardo Cortez, General Manager, Garmin Brazil. “Whether you are out on a drive with the family or commuting to work, a PND acts as your trusted co-pilot helping you save fuel, discover new points of interest along your journey or simply arrive at your destination.”
*NAVTEQ Navigation Benefits Study (2011)
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,600 employees located in 213 offices in 50 countries.
For more information on NAVTEQ, please visit corporate.navteq.com. This NAVTEQ press release and other news is available at press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
About Garmin International, Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin, SafeTaxi and FliteCharts are registered trademarks, and GTN, GMA and ChartView are trademarks of Garmin Ltd. or its subsidiaries.
For further information: For more information please contact: Mel Mansur, Edelman, T: 11 3017-5300 r.5310 E: mel.mansur[.]edelman.com; André Larrubia, Edelman, T: 11 3017-5300 r.223 E: andre.larrubia[.]edelman.com; Cristina Calassancio, Edelman, T: 11 3017-5300 r.227 E: cristina.calassancio[.]edelman.com.