PRZOOM - /newswire/ -
Chicago, IL, United States, 2011/07/07 - SNSPost, Chicago’s online radio channel that delivers news and views without apology, announces Eric Abud as its new Vice President of Sales and Marketing.
In his new role, Eric will take immediate responsibility for building and implementing strategies to drive audience capture, revenue growth and brand development as well as directing SNSPost’s social media campaign, which has already experienced significant growth since beginning in late June 2011. Eric also will head up business development and continue to build on current strategic marketing initiatives, working alongside SNSPost editors and on-air radio personalities, Sal Becovic and Kevin Abud.
Bringing extensive sales experience from previous management and field roles, Eric joins the team as SNSPost celebrates its most successful month on record with a 600 percent increase in listenership since March, and approximately 100 percent growth in daily website visitors since June. The online channel has additionally experienced a 3,600 percent growth in followers since beginning its Twitter campaign just over a week ago, and expects to see similar results in its Facebook campaign, which begins this week.
“We are seeing a strong correlation between our rise in listenership and our marketing strategy, which is heavily focused around our social media campaign,” said SNSPost Vice President of Sales and Marketing Eric Abud. “Through witty on-air host commentary and online reporting, we deliver timely news that is relevant to our listeners in a straightforward format. News and views without apology is a formula we stay loyal to, and invite the same audience participation through comments and blog posts on our website.”
As part of its new marketing initiatives, SNSPost will begin selling on-air advertising, beginning in July 2011.
SNSPost’s The Saturday Night Special radio show airs every Saturday on AM560 WIND, 7-8 pm. CT, is streamed live on snspost.com, and is posted online following each broadcast. Regular featured guests include NBC5 meteorologist Ginger Zee, ABC7 190 North co-host Mark Nilsson, ABC7 Windy City LIVE co-host Ryan Chiaverini, a variety of Chicago city aldermen, founder of truthingovernment.org Joe DioGuardi, and Time Out Chicago sex columnist Debby Herbenick, to name a few.
The SNSPost (snspost.com) is Chicago’s online channel for news, politics, weather, business, sports and global headlines. SNSPost serves as an opinion hub for bloggers and analysts to discuss relevant news topics, with welcome audience feedback. SNSPost is the exclusive holder of The Saturday Night Special radio show. The Special is a weekly program that broadcasts live from 7-8 pm. on Chicago’s AM560 WIND. Bringing together entertaining and thoughtful analysts, The Special is a segmented show that discusses all things relevant for Chicago and the world. Like the SNSPost, the program is a revolutionary mix of news, politics, weather, business and sports with clever and witty hosts Kevin Abud and Sal Becovic and features Chicago politicians, media reporters and local personalities. The Special‘s live radio show is re-broadcast in the form of podcasts on the SNSPost.