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Koncept Analytics Publishes A New Report on U.S Licensed Sports Merchandise Market with Focus on Apparel Segment - The current report analyzes the US licensed sports merchandising market with a focus on licensed apparel market. The sizing, segmentation and supply chain of the US licensed sports merchandise market has been covered in this report - KonceptAnalytics.com
Koncept Analytics Publishes A New Report on U.S Licensed Sports Merchandise Market with Focus on Apparel Segment

 

PRZOOM - /newswire/ - Delhi, New Delhi, India, 2011/07/07 - The current report analyzes the US licensed sports merchandising market with a focus on licensed apparel market. The sizing, segmentation and supply chain of the US licensed sports merchandise market has been covered in this report - KonceptAnalytics.com.

   
 
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Globally, the licensed sportswear industry has grown at a rapid pace due to increasing fan base and extended distribution channels. In the U.S., four major sports leagues - National Football League, Major League Baseball, National Basketball Association and the National Hockey League dominate the sports licensing market commanding more than half of total merchandise sales in 2009. In addition more than 300 colleges and universities in the U.S. are involved in collegiate licensing, marketing their rights primarily to the apparel market.

However, the retail sales of licensed sports merchandise declined consecutively in 2009 and 2010, primarily due to slowdown in overall economy and decline in impulse spending of consumers. Retail sales of licensed merchandise are largely via bricks-and-mortar (sporting goods, mass, department, specialty, etc.), online retail channels and event venues.

Some of the major retailers for licensed sports merchandise include Dreams Inc., GSI Commerce, VF Imagewear, Reebok and Nike. Most of the companies in this space have implemented competitive strategies such as web syndication services, entering into contracts and agreements and license extension to increase their sales. The industry also faces high level of entry barriers such as acquiring licensing rights, procuring web syndications deals, sustaining brand identity and intense competition.

The report broadly includes the following:

1. Overview of Licensing Market

2. The US Licensed Sports Merchandise Market

3. Licensed Sports Merchandise: Distribution Channels

4. Entry Barriers - Licensed Sports Merchandise Market

5. The US Licensed Sportswear Apparel Market
5.1 Market Size and Growth
5.2 Royalty Rates
5.3 Positioning of Licensed Sports Apparel Industry

6. Analysis – Leagues and Associations

7. Company Analysis

Dreams Incorporation
Value Chain of Dreams Inc.
GSI Commerce
G-III Apparel Group
Knights Apparel
VF Corporation (Imagewear Coalition)

List of Graphs
Flowchart to Demonstrate the Processes Involved In Licensing
Global Retail sales of licensed merchandise (2006-2009)
Retail Sales of Licensed Merchandise by Geography (2009)
Retail Sales of Licensed Merchandise in the US (2008-2010)
Breakdown of Sports-Licensed Out of total US Licensing Market (2010)
Retail Sales of Licensed Merchandise by Distribution Channel (2010)
Retail sales of licensed sports merchandise (2002-2010)
Supply Chain Diagram – Licensed Sports Merchandise
Retail Sales of Licensed Sports Merchandise by Distribution Channel (2007-2009)
Retail Sales of Licensed Sports Merchandise by Distribution Channel (2009)
Online shoppers in the U.S. (2007-2010)
Retail Sales of Licensed Sportswear Apparel Market (2006-2009)
Average Royalty Rate for Licensed Merchandise Vs Licensed Sports Merchandise: US & Canada (2002-2009)
Retail Sales of College Licensed Merchandise in the US (2006-2010)
Market share of leagues and associations: 2009
Competitive Positioning of Major Leagues – 2009
NFL - Average Game Attendance (2005-2009)
NFL - Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
NFL - Fan distribution by Gender (2009)
NFL - Fan Distribution by Age (2009)
NBA- Average Game Attendance (2005-2009)
NBA- Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
NBA- Fan distribution by Gender (2009)
NBA- Fan Distribution by Age (2009)
MLB- Average Game Attendance (2005-2009)
MLB- Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
MLB- Fan distribution by Gender (2009)
MLB- Fan Distribution by Age (2009)
NHL- Average Game Attendance (2006-2010)
NHL- Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
NHL- Fan distribution by Gender (2010)
NHL- Fan Distribution by Age (2010)
MLS- Average Game Attendance (2006-2010)
MLS- Annual Retail Sales of Licensed Sports Merchandise (2005-2010F)
MLS- Fan distribution by Gender (2010)
MLS- Fan Distribution by Age (2010)
ClC- Estimated Retail Sales of College Licensed Merchandise (2006-2010)
Total Revenue of Dream Inc. (2006-2010)
Dreams Inc. Business Segments Break-up (2010)
E-Commerce Revenues of Dreams Inc. (2006-2010)
Revenues from Web Syndication- Dreams Inc. (2007-2010)
Revenues of Manufacturing & Distribution Segment- Dreams Inc. (2010)
Total Revenues of GSI Commerce (2004-2010)
Revenues of Global E-Commerce Segment- GSI Commerce (2007-2010)
Revenues of Global Marketing Services- GSI Commerce (2007-2010)
Revenues of G-lll Apparel Group (FY06-FY11)
Revenue Break-up by Business Segments- G-lll Apparel Group (FY11)
Revenue Break-up by Geographic Segments- G-lll Apparel Group (FY11)
Sales by Coalition- VF (2010)
Retail Sales of the VF’s Imagewear Coalition (2008-2010)

List of Tables

Retail Sales of Sports-Based Merchandise by Product Category (2009)
Entry Barriers for Licensed Sports Merchandise
Major Leagues Positioning Chart
Competitive Positioning of Major Licensees
Retail Strategies followed by different Companies
List of Operational Retail Stores: Dreams Inc.
Major clients of GSI Commerce
Licensed and Proprietary Brand Names of G- lll Apparel Group
Principal Licenses of G-lll Apparel’s Group
VF’s 5 Coalitions
Imagewear Coalition’s owned and licensed brands.

About Koncept Analytics
Founded in 2005, Koncept Analytics (konceptanalytics.com) works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.

 
 
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Koncept Analytics Publishes A New Report on U.S Licensed Sports Merchandise Market with Focus on Apparel Segment

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Contact: Vikas Gupta - KonceptAnalytics.com 
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