cts, to distribute Pioneer’s range of optical disk drives in Europe. eSys will distribute Pioneer optical drives throughout the entire European region, excluding Germany and Turkey.
“We're delighted that eSys will distribute Pioneer's optical disk drives. eSys has a well-established pan-European presence, which makes them the ideal partner to further increase our footprint throughout Europe,” said Mark Littlechild, Senior Manager, Multimedia Division, Pioneer Europe. “Eastern Europe in particular is a thriving market where sales of DVD writers remain buoyant, and we see eSys' excellent relationships with system developers and the local channel playing a pivotal role in our growth strategy in the region."
“This partnership gives further impetus to our efforts to expand our presence in the strategically important European market,” said Pavan Gupta, Director, Europe, Middle East and Africa, eSys Technologies. “Pioneer is the ultimate name in high quality entertainment products and a distribution agreement with such a prestigious brand will add further value to our portfolio. eSys will leverage its vast network and considerable experience in distribution to put Pioneer on a stronger footing in Europe.”
eSys is the leading global distributor for several major IT component manufacturers such as Seagate, Western Digital and Maxtor Hard Drives. The company is known for its 'eSys PCs' - its brand of low cost multimedia PCs.
“eSys has quickly built a reputation as a trusted distributor of IT components, and today we have a number of global and pan-regional distribution agreements to our credit. To support its growth strategy and further consolidate its market position, eSys is now expanding its product portfolio by entering into value-added distribution,” Gupta said.
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