PRZOOM - /newswire/ -
Melbourne, Victoria, Australia, 2011/06/24 - New mentor program helps small business owners get results when they do their own PR. Award winning PR agency, JMM Communications has introduced PR Guruís DIY PR Mentor Program to help small business owners take control of their PR and get results.
The six step, self-guided, online coaching program is run by media relations expert and founder of PR Guru, Julie Morgan, who has over 25 years in the business.
Julie says,ďThe Mentor Program is like taking a crash course in DIY PR.
ďIt explains the key steps of a publicity campaign, de-mystifies industry jargon and shares professional advice so that DIY PRís donít waste their time or, that of busy journalists,Ē she said.
ďBecause itís recorded, business owners can then opt to listen to the content at their own pace Ė itís a very convenient alternative to attending a training session in personĒ.
By the end of the program participants will know how to identify news, write a press release, compile a media kit, identify target market and media, maximise social media and refine a media pitch.
ďThe content is practical. It includes ensuring you are interview ready and business ready, and it incorporates social media as well as how to maximise results,Ē says Morgan.
The Mentor program includes:
ē 6 x 50 minute webinars that guide you through the PR stages
ē 1:1 consultation to review your progress and answer your queries
ē A copy of the PR Guru DIY Publicity Guide
ē A media database list from the PR Guru suite, plus templates and tools to put your plan into action
Full program details are available at prguru.com.au The six part webinar series costs: AU$598. The PR Guru Mentor Program complements the other low-cost online PR tools such as media database lists, press release writing service and publicity guide available through PR Guru, specially developed for Australian small businesses.
The next PR Guru Mentor starts Thursday 1 September 2011. Book now.