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Bally Technologies and MICROS Partner to Improve Cocktail Service at Casinos - The Bally BOSS™ and MICROS point-of-sale interface allows casino players to order drinks from the slot machine, thus increasing guest service while reducing labor costs
Bally Technologies and MICROS Partner to Improve Cocktail Service at Casinos

 

PRZOOM - /newswire/ - Columbia, MD, United States, 2011/06/21 - The Bally BOSS™ and MICROS point-of-sale interface allows casino players to order drinks from the slot machine, thus increasing guest service while reducing labor costs. NASDAQ: MCRS

   
 
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MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce its seamless integration with the Bally BOSS™(Beverage Ordering Service System) by Bally Technologies – a solution that permits slot players to order drinks electronically using a touch-screen user interface directly on the machine they are playing. The order is then sent to the proper MICROS-equipped service bar for preparation and delivery.

The MICROS and Bally BOSS™ interface increases the efficiency of the drink ordering lifecycle, providing benefits to both the players as well as the casino. The slot machine indicates the status of the order and alerts the player when the drink is on its way through the in-game iVIEW™ or iVIEW DM™ player-user-interface – without interrupting game play. The casino benefits by getting important business intelligence productivity reporting that shows how quickly drinks are being made and delivered to players, while the players do not have to stop playing and leave their machine or wait for a cocktail server to come around.

The solution can also be used as a great way to reward higher-rated players, offering this service exclusively to top-tier customers as a benefit tier level membership. Functionality of the Bally BOSS™ is extended to the Bally mobile app, allowing guests to preorder a drink via the app on their smart phone and then have the order automatically placed once a player card is inserted into the slot machine.

“Casinos gain a strong advantage with the Bally BOSS™ and MICROS interface, as they are now able to offer gambling-ready customers a beverage without waiting for cocktail service in a crowded casino,” stated Jeba Kingsley, Senior Director of Technical and Professional Services, Bally Technologies, Inc. “This new integrated solution is sure to enhance the player experience and increase casino revenues.”

“At the enterprise management level, reporting features provided by MICROS and Bally BOSS™ allow the casino to improve the quality of its customer service, stock its bar more appropriately, and better target customers for drink specials and marketing campaigns,” said Jonathan Seigle, Vice President of Casino and Resorts Division, MICROS Systems, Inc. “We are pleased to offer this solution to our casino customers as a way to better their business strategies.”

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies (ballytech.com) designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit the website.

About MICROS Systems, Inc.
MICROS Systems, Inc. (micros.com) provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (866) 287-4736. You can also visit the MICROS website or send an email to info[.]micros.com.

The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.

 
 
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Bally Technologies and MICROS Partner to Improve Cocktail Service at Casinos

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MICROS Systems, Inc. |
Contact: Louise Casamento - MICROS.com 
443-285-8144 lcasamento[.]micros.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MICROS Systems, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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