MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, announced today that it has joined the Customer Experience Professionals Association (CXPA) as a Founding Corporate Member. The CXPA is a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization.
“MarketTools is deeply committed to advancing the field of customer experience management, offering our clients the technology and expertise they need for their voice of the customer initiatives to increase customer satisfaction and loyalty,” said Justin Schuster, vice president of enterprise products at MarketTools, Inc. “As a Founding Corporate Member of the Customer Experience Professionals Association, we are proud to be collaborating with other customer experience experts, sharing best practices, and working together to advance the discipline of customer experience management.”
CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and creating a better understanding of the customer experience discipline.
Governed by a Board of Directors to be drawn from its membership, CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.
“We greatly appreciate the commitment that MarketTools is making to the Customer Experience Professionals Association as demonstrated by being a Founding Corporate Member,” said Temkin. “We are pleased to welcome MarketTools to CXPA, and look forward to closely working together to help create a vibrant future for customer experience management.”
A former Forrester Research analyst for 12 years, Temkin is the managing partner of the Temkin Group, and is widely viewed as one of the leading experts in how large organizations can build differentiation with customer experience.
Bliss spent 25 years as the chief customer officer inside five large U.S. market leaders. Now, as president of CustomerBliss, she coaches executives and their teams on how to drive cultural and operational customer experience transformation. She is also the author of two best-selling books on the subject.
CXPA offers membership in two categories: individual and corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers and others offering goods and services related to the field of customer experience, and offers an unlimited number of employee memberships.
The Customer Experience Professionals Association (CXPA.org) is a global, non-profit organization dedicated to the advancement of customer experience management best practices. CXPA’s members include individuals who develop, manage, optimize and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts and other stakeholders in the industry.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
Customer Experience Professionals Association, CXPA and the CXPA logo are trademarks of the Customer Experience Professionals Association. All other trademarks are the property of their respective owners.