Democracy is in the air, so it’s only natural that the luxury market is feeling the fever too. Come June 15, buying top brands, whether from designer fashion houses or the most respected technology makers, enters a whole new even playing field. Shoppers no longer need the deep pockets of Park Avenue socialites or jet-setting corporate executives to procure the season’s most coveted items. Though it seems almost too good to be true, it’s actually quite feasible and long overdue. And even better, it’s exciting and fun, providing an entertainment value in its own right.
Savvy shoppers, bargain hunters, thrill seekers, fashionistas and tech geeks, among other interested parties, may we introduce your latest addiction and new best friend: Lovelabels.com.
Unlike discount, big box and online retailers, Lovelabels.com sells only the most recently issued, authentic wares at significantly lower prices. It’s able to do so by bringing the old-fashioned auction process to the Internet. Through a rare opportunity, shoppers can bid on the latest, upscale and luxury products in the privacy and comfort of their homes, workplace or wherever their day takes them.
Here’s how it works. After registering to become a Lovelabels member for free, each auction participant pays an entrance fee per auction just as if attending a live auction. Once enough bidders have signed up (Entrance fees are returned if the required minimum isn’t met.), the auction unlocks to go live at $0, which increases at set increments. At 1 second and every 10 seconds thereafter, the auctioneer calls “going once, going twice,” until a winner is declared. The highest bid must be purchased within 72 hours, upon which the item is shipped, a complimentary service in the domestic U.S.
Auctions include the following brands: Louis Vuitton, Chanel, Gucci, Dior, Burberry, Tory Burch, Christian Louboutin, Coach, Apple and Tiffany & Co. Men’s and women’s items are available in categories such as apparel, handbags, small leather goods, shoes, sunglasses, jewelry, watches, electronics and even gift cards to top retail destinations.
Several types of auctions increase the fun factor:
Beginner auctions are open only to members who haven’t won.
During No Cap auctions, an unlimited number of members can continue to enter and bid once the auction is unlocked until a winner is declared.
They can’t do so in Limited auctions, which have a set number of bidders from the start. Why so? Because these goodies are usually red hot!
Members place a single bid for Silent auctions; if two bidders place the same amount, the first wins.
No Bidding Concierge auctions only accept manual bids vs. the site’s automatic bidding concierge, a service where members set maximum bids for auctions and let the site do all the work.
Auctions for a Cause donate a portion of to all proceeds to charity.
The unlocking of some auctions coincides with flash sales through the “Love It Now” option. If auctions aren’t one’s cup of tea, the same brand-name or other designer item also enters a flash sale, so be the first to snag it before someone does when the auction unlocks. The number of items per flash sale varies. Basically, it’s just bargains, bargains, bargains all day long.
For fairness, the site doesn’t allow Bot bidding, Shill bidding, or its staff and immediate family members to participate.
Lovelabels also allows members to “shop” its Closet, the site’s section that works much like using arcade game ticket winnings to redeem prizes. Members earn 1 Love Point for every 10 entry tickets they check into an auction, and it unlocks. They browse the Closet’s fabulous array of free gifts priced at different amounts of Love Points. It’s like being a kid again, only candy and stuffed animals are replaced with the season’s hottest fashions and toys for big boys.
No matter what discounts were to be had, shopping at the mall was never this frugal or fun!
About Lovelabels.com’s CEO and Founder Victoria Vo
In 2011 Victoria Vo married her entrepreneurial background with her love for fashion and luxury to found a website service that will surely change the designer fashion market forever. With several successful launches behind her including restaurant and spa concepts that evolved into franchises, she’s set to conquer the Internet and bring affordable, high quality merchandise to the masses. The former actress and model lives in Florida with her young family.