NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world announced that it has reached a five year agreement to provide Audi vehicles in Korea with NAVTEQ® Map of Korea and a host of map products and location content. The agreement covers onboard navigation across all Audi vehicles, starting with the new Audi A8 model which was launched in Korea in April followed by the new Audi A6 and Q7 which will be launched later this year.
The new Audi A8 seeks to provide drivers with an enhanced navigation experience in a number of ways. The integration of multi-language NAVTEQ Voice™ enables drivers to receive voice guidance in both Korean and English. In addition, the NAVTEQ map supports TPEG-based (Transport Protocol Expert Group) traffic services which help drivers save both time and fuel by setting traffic congestion regions as a zone of avoidance and hence, provide the appropriate route guidance on their navigation system. Additionally, the new A8 comes with a MMI touch pad which allows for easy and direct alphanumeric input.
Provided in both Korean and English the NAVTEQ® map of Korea will enable drivers of the new Audi A8 to check the official name of facilities and landmarks on the map and promptly search their destinations for efficient routing using NAVTEQ’s points of interest database. Hence, English speaking foreigners residing in Korea can now navigate with ease. The provision of premium visual content from NAVTEQ, such as 3D landmarks, 3D intersections and 3D icons, will also add a cubic effect to the driver’s navigation experience, enhancing the legibility and safety of drivers. In addition, having added contents on ferry routes to the map data, route guidance has been expanded to remote regions including the numerous islands of the Korean peninsula.
“NAVTEQ and Audi have built a strong relationship in North America and Europe and parts of Asia Pacific based on the common goal of bringing the best navigation experience to Audi drivers around the world. The extension of this relationship to include Korea is testimony to NAVTEQ’s quality map data and location content which is the benchmark of accuracy for the industry.” explained seonil kim, director, sales & business development, NAVTEQ.
The new Audi A8 model, which is powered by NAVTEQ, was first introduced to Korea by Audi during the 2011 Seoul Motor Show in April 2011.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.
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NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
About Audi Korea
Audi Korea (Managing Director: Trevor Hill) invested 100% by German prestigious car brand Audi AG opened its door in October 2004. Audi Korea is endeavoring to create Audi’s brand equity meeting customer satisfaction, expansion of dealer network and quality product under its company slogan “Vorsprung durch techniks”. and continuously makes an effort to enhance brand image as a prestige car brand as improving the quality of service sector with numerous new model launch and prestige marketing. Audi Korea runs 17 showrooms and 17 service centers not only in Seoul and Kyeninggi province but in other main cities such as Daejeon, Daegu and Busan.
For further information: Kim Isele NAVTEQ T: +1-312-894-7719 e-M: kim.isele[.]navteq.com