GuestLogix, Inc. (GXI.T) the leading global provider of onboard store technology to airlines and the passenger travel industry, has announced a partnership with Skytrac, a foodservice and distribution provider to rail and travel operators in the United Kingdom. The partnership will provide rail operators with a comprehensive, secure onboard transaction processing solution to grow sales and revenue opportunities, in addition to a merchandising platform that gives passengers access to more services and destination-related items.
"Further expansion into the rail sector is a logical and lucrative move for GuestLogix. With channel partner such as Skytrac, we can penetrate the rail market quickly and efficiently, and provide rail operators with the same onboard store technology that we have successfully implemented within the airline industry," said Tom Douramakos, President and CEO of GuestLogix. "Skytrac represents a market opportunity of more than 100 million passenger trips per year, and because of our proven track record with airlines, rail operators are looking to us for the tools and technology they need to grow their onboard retail business."
Providing Rail Operators with Tools to Grow Onboard Sales
Combining GuestLogix' OnTouch® technology and merchandising platform with Skytrac's catering services will streamline rail operators' onboard retailing processes. The onboard retailing technology solution offers superior inventory management capabilities, enabling rail operators to identify purchasing patterns and the best product mixes based on individual traveller need and to better control inventory shrinkage. The solution can also create additional sales opportunities for rail operators through GuestLogix' OnTouch® merchandising platform, which includes a selection of destination-based products and services such as ground transportation, entertainment, shopping, and more.
Rail operators can now accept new payment methods like debit or credit cards in a secure environment that is certified by UK – APACS. As such, average sales transactions through credit cards are expected to increase by more than 50% over cash-based transactions, according to GuestLogix research. However, rail operators still face a major challenge in credit card acceptance – losing connectivity. This is something the GuestLogix solution can overcome. By processing transactions in both real-time and offline environments, or "delayed real-time," GuestLogix enables operators to process credit card payments in any environment.
"The partnership with GuestLogix is a new and exciting progression, enhancing the services provided by the Skytrac Group. GuestLogix gives us an advanced technological solution that spans from warehouse to railway carriage to passenger," said Peter Whittaker, Managing Director of Skytrac. "Enabling the sale of products and services through secure payment methods, and creating a consistent experience for our clients and their rail passengers, GuestLogix' OnTouch® technology and merchandising platform provides us with real-time analytics to quickly identify customer preferences so that rail operators can avoid unnecessary inventory and shrinkage. We can determine exactly what passenger want and need – not just what is available onboard at that time."
The addition of GuestLogix' retail and merchandising platform will allow Skytrac to adapt quickly to changes in logistics and identify a wider range of sales opportunities, and through the partnership, GuestLogix and Skytrac expect to see a significant increase in both transaction and average transaction values. GuestLogix forecasts a sizeable demand from other rail operators in the UK and Europe once the OnTouch® platform is fully integrated into Skytrac's operations. For more information about the GuestLogix and Skytrac partnership, or to request an interview, please contact Vanessa Horwell at 0203.372.4809 or vanessa[.]thinkinkpr.com.
The Skytrac Group (skytrac.co.uk) operates from 2 strategically located service hubs in the United Kingdom, and has been supporting the travel industry for more than 15 years, providing innovative catering and onboard retail products, product development and packaging solutions for travel operators. Skytrac is recognised as one of the most efficient warehousing and logistics services to the industry, working with airlines and travel operators including FlyBe, Virgin Atlantic, Easyjet, Loganair, Thomson Airways, Thomas Cook, LSG SkyChefs, Gate Gourmet and Virgin Atlantic. The company recently expanded into the rail sector, providing catering logistics for First Scot Rail and Transpennine, and more information can be found online.
GuestLogix (guestlogix.com) is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T).
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
Kristen Dickson, The Equicom Group
P: 416-815-0700 x273 / E: kdickson[.]equicomgroup.com.