Baynote, a leader in personalization and digital marketing optimization, today announced that the company received top recognition from independent research firm, Patricia Seybold Group in the Comparative Rating of Five Recommendations Solutions report published this week. The analysis by Susan Aldrich, senior vice president and senior consultant of Patricia Seybold Group, evaluates the relative strengths of Avail Intelligence, Baynote, Certona, Omniture and RichRelevance, all recommendation solutions in ecommerce and online media markets that the firm determined as market leaders.
Participating companies were evaluated on guidance and advice, recommendation structure, managing recommendations, integration, operations, development and maintenance, and company and product viability. Baynote received A+ grades for its recommendation structure and ability to manage recommendations. Also in the report, Baynote is highlighted for reporting the largest number of customers compared to the other participating vendors.
“Recommendation technology is currently the most effective at delivering personalized experience to a large audience, and businesses recognize that personalized experiences deliver higher value ¾ and reap higher rewards for the business ¾ than generic experiences,” said Susan Aldrich, senior vice president and senior consultant of Patricia Seybold Group. “Automated recommendations in particular have significant impact on revenue, time on site, employee productivity, and customer satisfaction.”
“Baynote meets Fortune 1000 digital and ecommerce marketers’ challenge of driving business results in today’s real-time climate by helping them deliver digital experiences to their customers that are more personal, relevant and convenient,” said Carlos Carvajal, VP of Marketing, Baynote. “This recognition is great validation that Baynote’s approach to online recommendations and web personalization that’s based on understanding user intent is leading the field.”
To download a complimentary copy of the report on the Baynote website.
Baynote (baynote.com) provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA Technologies, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.