SugarCRM, the world’s fastest growing customer relationship management (CRM) company, today announced the general availability of the Spring Release of Sugar 6 – CRM Made Simple. SugarCRM also announced two new subscription offerings, designed to meet the needs of its rapidly growing customer and partner network. These new subscription options will provide customers and partners worldwide with a broader range of flexible, intuitive and open CRM solutions.
In line with the significantly expanded feature set and capabilities of the Spring Release of Sugar 6, SugarCRM is offering a far deeper product and service mix with four subscription models and more add-ons, on demand capabilities and support offerings. By extending the range of its packaging options the company is ideally positioned to meet the increasingly differentiated demands of its growing customer and partner base today.
“Why change? Because the time is right; in the past months we have significantly enhanced our solution offering, have announced a key acquisition and entered into important strategic partnerships – and last but not least we have a broader spectrum of customers to address, ranging from small and mid-sized businesses right through to the large enterprise. These organisations have different needs and requirements towards the depth and functionality of a CRM solution” explained Jan Sysmans, senior director product marketing at SugarCRM. “By extending our subscriptions and adding 'new a-la-carte' options we now can meet those diverse demands, enable our partners to competitively approach the market and are excellently positioned for future growth.”
Beyond the current Sugar Professional and Enterprise subscription offerings, SugarCRM is introducing Corporate and Ultimate subscription options. Sugar Corporate is tailored for businesses that want to provide their remote and mobile workforce with the most flexible mobile CRM solutions. The subscription level includes all the features of Sugar Professional with the addition of the new Sugar Mobile Plus package, which enables users to work offline, with automatic data synchronisation when the mobile device is re-connected to the network. Sugar Ultimate addresses the comprehensive needs of the larger enterprise. Building on all the features offered in the Sugar Enterprise version, the Ultimate subscription level includes more storage, sandboxes and server connectors, as well as the highest level of technical support.
Each subscription level gives customers the option to further configure additional product and support options in an a-la-carte style. This way customers and partners are given a flexible choice of deployment options.
'The European Sugar Alliance is an alliance of SugarCRM Gold partners across Europe who have all been partners with SugarCRM almost since its inception. During this time we have built substantial business based on selling, modifying, enhancing and integrating SugarCRM. The new features of the Spring Release of Sugar 6, together with the new packaging represent a significant advance in our ability to offer more flexibility and value to our customers. Not only does the Lotus community now have a very powerful tool but also all mobile users can use SugarCRM too. SugarCRM has always brought out significant benefits and changes with each new version and this is again the case,' explains Enrico Maggi, ESA Alliance
The greater functionality and new packaging options in the Spring Release of Sugar 6 further enhance the product’s existing position as the leading global platform for Mobile and Social CRM.
SugarCRM (sugarcrm.com) makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.