Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, and AMEC (The International Association for the Measurement and Evaluation of Communication), today announced that Cision will sponsor the AMEC Leadership Series, a series of webinars that examine and promote emerging best practices in reputation measurement.
The initial webinar,“Reputation Management: The View from the C-Suite,” led by Daniel Diermeier, Professor of Management at the Kellogg School of Management of Northwestern University, has been scheduled for Tuesday, June 14, at 11 am. EDT, and 4 pm. BST.
Professor Diermeier will present a new approach to reputation management that focuses on a tight integration with a firm’s business strategy. Drawing from his new book, Reputation Rules: Strategies for Building Your Company's Most Valuable Asset, as well as his experience as director of the Ford Motor Company Center for Global Citizenship, he will discuss how to build an effective reputation management capability and the key role that public relations professionals play in the process.
The series will continue with additional webinars planned for September and November 2011.
“In a time of radical change in media – and radical integration of marketing disciplines – marketing and communications professionals must stay on top of tools, best practices and new metrics that can affect their strategies, and their competitors’. The AMEC webinars will be an indispensable source of knowledge, discussion and promotion of new reputation measurement standards,” said Peter Granat, President and Chief Operating Officer of Cision North America, and Chair of AMEC’s Business Development Committee.
“Meaningful, accurate communications research and measurement have never been more crucial in optimizing the impact of earned media on corporate reputation management,” said Barry Leggetter, the Executive Director of AMEC. “The webinar series will help define, advance and share emerging best practices in research and measurement among our members in 38 countries around the world. Thanks to the sponsorship of Cision, we will be bringing new thinking from important commentators to an international audience.”
Register for the webinar at webinar-series.com/.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010.