PRZOOM - /newswire/ -
Olathe, KS, United States, 2011/05/31 - PlattForm Higher Education announced that it will co-present two sessions at the North American Coalition for Christian Admissions Professionals (NACCAP) 2011 Conference, June 5 – 9 at Point Loma Nazarene University in San Diego, California.
PlattForm Higher Education’s two presentations will address top challenges faced by attendees in the areas of admissions and enrollment.
"A Fresh Look at the Admissions Funnel" Presented by Lyle Kraft, Executive VP of Enrollment Marketing, PlattForm Higher Education and Jim Schlimmer, VP of Enrollment Management, Christian Brother University. This presentation will give attendees fresh insight into the admissions funnel, including utilizing multiple Search lists, the optimum number of touches and market segmentation strategies.
“The admissions funnel isn’t always easy to manage,” said Kraft. “We’ll explore answers in a collaborative, engaging discussion.”
The presentation will take place June 6 from 10:45-12:00.
“How to Utilize Website Marketing in Enrollment Marketing" Presented by Tony Gallini, Marketing Consultant, Saint Louis University, and Tylor Hermanson, Senior SEO Specialist, PlattForm Higher Education. This session will cover website marketing strategies and best practices that fit Christian colleges. Also discussed will be how to create a ROI-driven social media marketing strategy.
The presentation will take place June 6 from 2:45-4:00.
The theme of NACCAP’s 2011 Conference is “Shining Moments”. It is a chance for Christian college admissions professionals to come together for professional development and spiritual encouragement, as well as meet and reconnect with peers. This year’s setting is especially fitting: the picturesque, ocean view campus of Point Loma Nazarene University.
About PlattForm Higher Education
PlattForm Higher Education (PlattFormHigherEducation.com) is a leader in providing marketing and communications services for colleges and universities. With more than 20 years of relevant experience, a history of innovation and exceptional customer service, PlattForm Higher Education has become the largest full-service agency in postsecondary education. Today, PlattForm Higher Education provides a full spectrum of marketing, communications and advertising services to an ever-increasing client base. With more than 400 industry experts, PlattForm Higher Education works at the forefront of higher education and continues to create award-winning solutions for colleges and universities throughout the U.S. and Canada.