Value Place, the largest economy extended stay lodging franchise in the U.S., held its seventh annual Value Place Brand conference at the Ritz-Carlton in Dallas, Texas. In attendance at this yearly event, hosted by the Value Place Franchise Services Team, were Value Place Franchisees, Property Management Companies, and highly regarded Value Place partner sponsors. Also in attendance were members of the Value Place Executive Team and Founder and Chairman Jack DeBoer.
The goal of the annual conference is to continue Brand growth through in depth education and group discussion. Sessions focus on best practices in the company’s core values – Affordable, Cleaner, Safer, Simple and Flexible. Also presented during the conference are top methods of operations, marketing initiatives, and franchise development goals for the Brand, which now stands at 175 locations open nationwide and continues to experience steady expansion.
In addition to these development sessions, the Brand honors those team members on a national level who excel in their commitment to the growth of the Value Place Brand through the following special awards, presented by Gina-Lynne Smith, President of Value Place Franchise Services. The Brand formally announces, and congratulates the following winners:
Clean & Safe Property of the Year – Value Place Midland, TX
Excellence in Communication – Ian McClure with J3 Properties, LLC
Centurion of the Year – Value Place Killeen, TX
Fastest Ramp Up – Value Place Baton Rouge, LA (North – Airline Highway)
Commitment to Community – Jeanne Wall
Best Opening Award – Value Place Avon, OH (Cleveland)
Brand Ambassador – Michael Ferraro with SPI Hospitality
Super Star Property – Value Place Midland, TX
Brand Champion – Jim Overman with Value Place Property Management
Brand Champion – Angela Squires with MCR Development
“The annual conference is the keystone point of our year, here at Value Place. It’s a time to commend the hard work of our properties that practice excellence in living the Brand mantra of providing a cleaner, safer lodging option for our valued guests. As the Brand continues in its expansion, it’s important to come together as a group to focus on our core values, and honor our team members and partners,” explains Gina-Lynne Smith of the conference. Top sponsorship partners of this year’s event were HD Supply, IMA and ProFillment.
The conference highpoint included a dynamic presentation by DeBoer, creator of Marriott’s Residence Inn, Hyatt’s Summerfield Suites and InterContinental’s Candlewood Suites. DeBoer openly shared his vision for Value Place, and candidly discussed his experiences and lessons learned as a successful entrepreneur – which will be available in his new book, Risk Only Money, Success in Business Without Risking Family, Friends and Reputation, available mid-June 2011 at riskonlymoney.com/.
About Value Place
Founded in 2002, Value Place (valueplace.com) is an economy extended stay lodging brand that features remarkably affordable weekly rates, rigorous cleanliness standards and secure temporary lodging with an unparalleled commitment to the comfort, privacy and peace of mind of each guest. Value Place currently has 175 locations open in 27 states. Since opening the first Value Place property in 2003, 47 franchise groups have committed to build over 300 properties by 2015.