PlattForm Advertising announced that Angela Ridpath has joined Kansas City’s No. 1 advertising agency as Director of Media Services.
Ridpath previously worked at Bernstein-Rein, where over the course of seven years, she rose from Group Account Director, Direct Marketing, to Media Director, Direct Response, to Director, 1:1 Marketing Strategy. At PlattForm, she brings a wealth of direct response and direct marketing experience gained from working on a variety of national retail accounts with diverse media types, encompassing both traditional and digital media.
“We’re excited to have Angela leading our day-to-day media efforts,” said Justin Gill, Chief Media & Analytics Officer. “Her knowledge and experience directing account teams and developing complex, integrated contact strategies that generate inquiries is second to none.”
Ridpath is past president of the Kansas City Direct Marketing Association (KCMA) and currently chairs the Education Foundation. Her Twitter handle, ResponseMaven, demonstrates just how passionate she is about direct-response marketing strategies.
About PlattForm Advertising
PlattForm Advertising (plattformad.com) is a full-service, direct-response advertising agency emphasizing interactive marketing and advertising for the education and self-growth industries. The agency boasts an internal team of more than 400 industry experts. PlattForm provides a number of direct-response marketing services, including interactive inquiry generation, broadcast and print planning and placement, search engine marketing, social media services, video and print creative services, magazine placement, and E: and postal direct marketing. The agency provides customized marketing solutions for each client. All creative materials are written, designed and produced by in-house employees. PlattForm Advertising is a division of Ad Venture Interactive.