Ektron, a provider of web content management, social software and marketing optimization solutions, today announced that The Venetian Resort-Hotel-Casino in Las Vegas, one of the world’s most luxurious resort and convention destinations, has leveraged the Ektron Web Content Management platform for its newly relaunched website, venetian.com.
“When we researched content management systems to fit our corporate structure, Ektron clearly demonstrated itself to be among the top leaders in web content management,” says Melissa R. Sanchez, Corporate Director of eCommerce Technology for Las Vegas Sands Corp., the operator of The Venetian and Palazzo complex. “Las Vegas Sands is committed to working with top-tier partners who can best support and align with our strategic goals.”
Sanchez cites Ektron as a pure, native .NET content management system (CMS) strongly aligned with Microsoft technologies as one of the reasons for the company’s decision. “Ektron’s open architecture and API provide unlimited extensibility,” Sanchez notes. “We plan to tie into this API to extend to back-end data systems and third-party tools.”
The site refresh was implemented by Vana Technologies, a leading full-service software development and systems integration firm. Ektron’s best practices team worked with Vana and the Las Vegas Sands eCommerce team to build a solid infrastructure to host the Ektron installation.
The Venetian site is the first of four planned website migrations during 2011 by The Venetian’s parent company, the Las Vegas Sands Corp., which will include marinabaysands.com, palazzo.com and lasvegassands.com.
“The multi-site capabilities of Ektron allow us easy management of one CMS installation for support and future updates to all our property websites,” says Sanchez. “More importantly, it allows all properties to share content between all websites. We are very excited to continue the path and get the other websites migrated into that multi-site environment. Ultimately, all those sites will be running on one instance of Ektron and we’ll be able to share content across all of them.”
“We’re extremely pleased to align ourselves with a world-class company like Las Vegas Sands,” said Bill Rogers, CEO and founder of Ektron. “Las Vegas Sands is committed to providing premium accommodations, world-class gaming and entertainment and an exceptional experience that begins when guests first arrive at the website. Ektron will help to ensure that the online experience will not only be enjoyable, but will also provide value to guests and enhance their experience with The Venetian.”
About Las Vegas Sands Corp.
Las Vegas Sands Corp. is the leading global developer of destination properties (integrated resorts) that feature premium accommodations, world-class gaming and entertainment, convention and exhibition facilities, celebrity chef restaurants, and many other amenities.
THE VENETIAN® and THE PALAZZO®, Five-Diamond luxury resorts on the Las Vegas Strip, are among the company’s properties in the United States. In Singapore, the iconic MARINA BAY SANDS® is the most recent addition to the company’s portfolio.
Las Vegas Sands is also committed to global sustainability through its SANDS Eco 360º program and is an active community partner through its various charitable organizations.
By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society and the University of Notre Dame. For more information, please visit ektron.com, ektron.co.uk or ektron.com.au/.
Michael O’Connell, PAN Communications
P: 978.474.1900 / E: ektron[.]pancomm.com.