MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, today announced that the company was named a finalist for a Stevie® Award in the “Most Innovative Company of the Year” category of the 2011 American Business AwardsSM. MarketTools was recognized for its continued innovation in both online market research and EFM, as evidenced by its next-generation EFM solution, MarketTools® CustomerSat™, and by its innovative TrueSample® software, embraced by the market research industry to improve the quality of online market research.
“MarketTools has been an innovator in online market research for more than a decade,” said Scott Arnold, President and CEO of MarketTools. “Our vision has always been to combine research expertise with innovative technologies, in order to give our customers the insight they need to make the best business decisions. This recognition by the American Business Awards demonstrates that our innovations deliver true business value.”
MarketTools was named a finalist for the “Most Innovative Company of the Year” based on its innovation in both enterprise feedback management and market research in 2010. The launch of the newest version of MarketTools CustomerSat, the company’s Web-based EFM solution, delivered the industry’s most powerful action management capabilities, integrated social media capabilities, and Adaptive Role-Based reporting - the industry’s most flexible solution for providing a customized, interactive view of customer feedback data, tailored to an employee’s specific role.
MarketTools TrueSample, the pioneering online data quality solution now used by hundreds of market research agencies, panel companies, and end clients to ensure the highest quality online market research, achieved a major milestone in 2010: more than 80 percent of all online survey panelists in the United States are now TrueSample-certified as Real, Unique and Engaged™.
MarketTools also continued to further innovate with its online survey tool, Zoomerang, by giving users the ability to post online surveys and polls directly to Facebook and Twitter with a single click.
More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 40 categories. Finalists were chosen by business professionals nationwide during preliminary judging in April and May. Stevie Award winners will be selected from among the finalists in each category next week by members of 10 specialized final judging committees. More than 150 executives will have participated in judging this year.
This year’s Stevie Award winners will be announced at the annual gala on Monday, June 20 at the Marriott Marquis Hotel in New York City.
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
About the Stevie Awards
Stevie Awards (stevieawards.com) are conferred in four programs: the American Business Awards, the International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.
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