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Effective Measure First to Enable ‘Do Not Track’ Browser - Innovative Digital Audience Measurement and Research Company Effective Measure has announced that it is the first of its kind to promote greater transparency by enabling the ‘Do Not Track’ browser option should users choose to opt out
Effective Measure First to Enable ‘Do Not Track’ Browser

 

PRZOOM - /newswire/ - Melbourne, Victoria, Australia, 2011/05/10 - Innovative Digital Audience Measurement and Research Company Effective Measure has announced that it is the first of its kind to promote greater transparency by enabling the ‘Do Not Track’ browser option should users choose to opt out.

   
 
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Effective Measure CEO Scott Julian believes that enabling users to opt out is mutually beneficial,“By respecting users’ decision to select ‘Do Not Track’, we are able to create a dialogue that enables us to improve the audience measurement industry.

“Interest-based advertising streamlines options to reflect web users’ personal tastes- it has been created to enhance the browsing experience by presenting relevant online advertisements.

“However, we fully support the individual’s right to absolute privacy. The ‘Do Not Track’ browser option in Firefox 4 and Internet Explorer 9 is a timely solution that will counteract any doubts certain web users may have about our business.

“While “Do Not Track’ is not yet standardized across the globe, dialogue that is gaining momentum in the United States suggests that web users are concerned about protecting their privacy.

Effective Measure (effectivemeasure.com) is an innovative Digital Audience Measurement and Research company with extensive global reach. As a pioneer of a groundbreaking Market Intelligence solution, Effective Measure leads the industry with a realistic representation of the digital marketplace through its Digital Helix™ methodology. Effective Measure provides best practice products and services to clients across the globe including South East Asia, Middle East North Africa and South Africa.

“Web users should be given the choice to opt out- participatory democracy is key to fully understanding an ever-evolving online community.

“We believe that in the future, most if not all digital audience measurement companies will offer web users their right to privacy by enabling the ‘Do Not Track’ browser option,” says Julian.

 
 
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Agency / Source: Effective Measure International

 
 

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Effective Measure First to Enable ‘Do Not Track’ Browser

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Contact: Sheeda Cheng - EffectiveMeasure.com 
+61(3) 9999 1030 sheeda.cheng[.]effectivemeasure.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Effective Measure International securities in any jurisdiction including any other companies listed or named in this release.

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