Geodesic Limited, a leading provider of award-winning mobile and desktop solutions for instant messaging, VoIP and Internet radio, today announced general availability of its newest product, Mundu TV. The service lets users access live and archived television content, video programming, movies and more from top content providers around the world on a range of mobile phones, netbooks, laptops and other Internet devices.
Mundu TV is the only mobile TV service built from scratch as a truly global offering. The app is optimised to run on 2G, 2.5G, 3G and WiFi networks, ensuring superior audio and video quality over a wide range of network connections and devices. The app also offers region-specific content, ensuring viewers from across the globe can easily access their preferred news and entertainment channels.
Mundu TV Offering
Mundu TV looks and acts like regular television – only on-the-go. It offers a mix of prime-time television and movie content from top channels across various genres, such as business, news, sports and entertainment – as well as live coverage of events. The app provides TV features, including the ability to switch channels and pause live TV. It also streams to both mobile and desktop devices for one subscription price. The latter is especially attractive to expats, who are accustomed to paying a cable operator to access a limited number of channels/entertainment from other countries. Mundu TV is available as a downloadable app, or as a white-labelled solution for broadcast network operators and mobile carriers.
Service providers are looking for value-added services that will drive increased usage of their networks, whilst differentiating them from competitors and reducing customer churn. Mobile TV is an antidote to declining voice revenues, and Geodesic’s Mundu TV helps carriers and cable operators deliver on the ‘three screen’ promise – providing video content anywhere, anytime via mobile devices, PCs and the set-top box.
Global Reach to Support Global Demand
During Mundu TV’s 8-month beta, the app saw strong uptake from the Asia-Pacific region, where smartphones are the predominant method of Internet access. During that time, two million people downloaded Geodesic’s Mundu TV app, watching 25 million minutes of content. Mundu TV quickly became the number one iPad app in the entertainment category on the Apple App Store in India and the top app on the Nokia Ovi Store. Mundu TV has also experienced strong download and activation numbers in Brazil, Russia, Turkey, Saudi Arabia, Mexico, Thailand, Spain and Italy, contributing to its 315 per cent month-over-month growth rate and over 2 million total users.
“Clearly, Asia is primed for a mobile-entertainment explosion,” said Arvind Venkateswaran, Geodesic’s SVP of worldwide business development. “What has begun in this burgeoning region will mushroom globally, as consumers increasingly adopt smartphones and tablets, carriers deliver cutting-edge video quality on high-bandwidth networks, and pricing plans become more clear-cut. With these changes, consumers will demand on-the-go access to their favourite entertainment programmes, and that is exactly what Mundu TV is delivering.”
A study from Nielsen Company shows a 44 per cent increase in mobile video viewing in 2010. According to ABI Research, worldwide adoption of mobile TV is accelerating, with total market revenues exceeding US$20 billion by 2015.
Mundu TV Roadmap
Mundu TV (mundu.tv) is available on a variety of mobile and desktop platforms, including iPhone, Android, Nokia, Windows Mobile, iPad and Blackberry for mobile. On the desktop/laptop/netbook, Mundu TV supports Windows XP, Vista, 2000, 2003 and Windows 7, as well as Apple Mac. In the coming weeks, the app will add support for Android tablets, as well as Video-on-Demand (VOD) for both the Android and iPhone/iPad platforms. Current subscription pricing runs US$6 (S$7.35) per month, or US$15 (S$18.37) per quarter, which includes streaming to both mobile and PC.
About Geodesic Limited
Geodesic is an innovator in software products focused on information, communication and entertainment for mobile phones and desktop computers. Headquartered in Mumbai, India, Geodesic's Mundu suite of award-winning products includes solutions for instant messaging, voice-over-IP and Internet radio. The company is listed on the National Stock Exchange and Bombay Stock Exchange in India. Geodesic has offices in Mumbai and Bangalore in India, USA (Silicon Valley), UK, Mauritius, Hong Kong, UAE, and Uruguay.
Press Relations Contacts:
Cris Tan, Asia-Pacific Connections Pte Ltd
E: cris[.]apconnections.com / T: +65 6334 9045
Navita Sharma, Corporate Communications Manager
E: navita.sharma[.]geodesic.com / T: +91-22-40786038 or +91-9819852039