Rovi Corporation and Sony Electronics today announced that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony BRAVIA® TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony BRAVIA TVs.
The announcement follows on the recent launch of Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The announcement expands upon the Smart TV Field Trial initiative, and broadens the reach beyond the 30+ million homes that Rovi Advertising Network reaches today. Rovi Smart TV advertising provides the ability for advertisers to increase awareness of their products and services by creatively engaging consumers in an environment where they can interact with content and information.
“Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in,” said Jeff Siegel, SVP of Advertising at Rovi. “With the addition of Sony BRAVIA TV to our Advertising Network, we are working with Sony to offer advertisers more creative capabilities to connect with the consumer.”
Rovi Advertising Service, delivered through Rovi Cloud Services, enables consumer electronics manufacturers to incorporate advertising on their devices and monetize their offerings to create recurring revenue streams. By using Rovi Advertising Services, CE manufacturers become a part of Rovi Advertising Network, making it easier for brands to place advertising on their devices.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds nearly 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.