NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced the launch of NAVTEQ Traffic™ in Russia, delivering comprehensive, real-time traffic information to nearly 16.5 million people in three major cities - Moscow, St. Petersburg and Yekaterinburg.
According to recent Frost & Sullivan research*, 93% of Russian consumers are interested in having access to real-time traffic information. Proprietary NAVTEQ research** also shows with regular use, drivers with traffic-enabled navigation in this region could spend 18 percent less time driving on average than those without navigation--enabling Russian drivers to potentially spend four days less on the road each year.
NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about traffic speeds, allowing drivers to make better routing and re-routing decisions.
The world’s largest and most diverse traffic network, the NAVTEQ Traffic mission is to provide peerless traffic information so consumers know where and when to drive to save time, fuel and
*Russian Consumers’ Desirability and Willingness to Pay for Connected Navigation, Location-Based Services and Features (2009)
**NAVTEQ Navigation Benefits Study (2009), applied to Russian market frustration. NAVTEQ aggregates and analyzes traffic data from a vast wealth of sources, including one of the world’s largest compilations of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and billions of historical traffic records. NAVTEQ Traffic provides traffic coverage in 23 countries worldwide— covering more countries around the world than any other traffic supplier.
“Moscow and other Russian cities are among the most-traffic congested cities in the world,” said Howard Hayes, senior vice president for NAVTEQ Traffic. “The launch of NAVTEQ Traffic in this region represents our continued dedication to deliver comprehensive real-time traffic information that saves travelers around the globe time and money.”
NAVTEQ’s Russian coverage includes close to 19,000 kilometers of roadways across the three cities, encompassing nearly 16.5 million people.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.
For more information on NAVTEQ, please visit corporate.navteq.com. This NAVTEQ press release and other news is available at press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.
These countries include: Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Indonesia, Italy, Luxembourg, Mexico, The Netherlands, Norway, Poland, Russia, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, the United Kingdom, United States.