Altia announces their participation in the upcoming Automotive Interiors Expo 2011, which will take place from May 17-19, 2011 at the Messe Stuttgart in Stuttgart, Germany. Ronald Zehmeister, Altia’s Sales and Marketing Account Manager for Germany, will join professionals from Hyundai Motor Europe Technical Center GmbH, Fiat, Continental Automotive GmbH and other leading automotive interior companies as a presenter at the conference Styling and Technology Studio.
Altia’s presentation will take place on the second day of the event, Wednesday, May 18, as a part of the “Connectivity and Integration” session. Ronald Zehmeister will speak about the topic: “Futureproof? Automotive HMIs for Long Term Success.”
As automotive HMI designers and developers know, the success of advanced automotive HMI projects depends largely upon an unwritten future. New technologies, trends and consumer demands can shape and change the requirements for automotive user interfaces – even though these products are planned and developed months and even years before they are planned for production. Zehmeister will propose that HMI teams can glimpse into these uncertain scenarios using the methods of future studies. He will explain how a careful consideration of future factors can intelligently guide corporate strategies regarding automotive connectivity and integration – and assure success for future HMI products.
Automotive Interiors Expo 2011 (automotive-interiors-expo.com) will bring together the world’s leading manufacturers of vehicle interiors components and systems – with car designers and manufacturers, styling houses and studios and the full spectrum of car interiors suppliers all under one roof. For more information about Automotive Interiors Expo 2011, visit the conference website.
Altia, Inc. (altia.com) is a software company that provides user interface design and development tools that can be used from concept to final product code. Altia also provides engineering services to support customer projects. The company was founded in 1991 and its customers include United Technologies, Ford, Chrysler, NordicTrack, Guidant, Hollister, Lockheed Martin and hundreds of other leading manufacturers.