Free press releases distribution network?

Agency / Source: TRUESELF, LLC

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



TRUESELF Launched Branded Online Entertainment Division for the High Fashion and Lifestyle Industry - TRUESELF Branded Online Entertainment creates and produces story driven, aspirational online series which communicate the brand DNA of high fashion and lifestyle brands through an overall story concept, from characters to direction, sound and styling
TRUESELF Launched Branded Online Entertainment Division for the High Fashion and Lifestyle Industry

 

PRZOOM - /newswire/ - Los Angeles, CA, United States, 2011/04/28 - TRUESELF Branded Online Entertainment creates and produces story driven, aspirational online series which communicate the brand DNA of high fashion and lifestyle brands through an overall story concept, from characters to direction, sound and styling.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

An online branded series substantially contributes to a luxurious online atmosphere, page personalization and a high-impact E-Retail experience, as it also acts as a call to action for online purchasing.

Trueself understands that luxury is neither a product, an object, a service nor is it a concept or a lifestyle. It is an identity, a philosophy and a culture, based on sharing a story of creativity, craftsmanship and heritage. A story which contributes to a feeling of exclusivity, prestige and a sense of high status.

As communicating with the online luxury consumer is no longer about attracting attention, but capturing and retaining interest through rich content presented in a format that encourages exchanges and interaction, an online audio visual story is a key way to make luxury speak to the affluent consumer on more intimate and emotional terms. To educate, build trust and encourage online purchasing while strengthening its exclusive image.

Priscilla Obermeier, Chief Creative Officer and Executive Producer: “I have always been intrigued by the art of haute couture and the dialogue between body and tailor. As a fashion journalist I researched and covered the history of luxury fashion houses, such as Balenciaga and Gucci. Soon after, I was asked to use my story telling abilities to position and communicate the identity of a selection of beautiful fashion brands. With TRUESELF I translate a brand into a visual storyline and identifiable characters, to establish an emotional connection between a target consumer and a brand, and drive purchase decisions”.

Marketing of TRUESELF Branded content focuses on driving the affluent target consumer to the online series and a brand’s E-boutique, rather than broadcasting on mass platforms and mass portals which establishes limited reach and “drowns” luxury content in the overall content offer. All online marketing and communications are integrated with offline messages and offline tailor made events.

Markus Obermeier, Chief Executive Officer and Executive Producer: “As a former Fashion Executive I understand the importance of a retail location fitting to a brand message, products and pricing. Branded Online Entertainment can assist in creating a recognizable and prestigious online location. The challenge of selling luxury goods online is also enormous due to the sensory nature of luxury. An episodic online show is a wonderful marketing, - communication and community tool to capture not only sensory appeal, but also interactivity, engagement, dialogue, collaboration and sharing”.

An example? When Carrie Bradshaw, the shoe-loving central character of the HBO hit television series ‘Sex And The City’, took a wrong turn after lunch in SoHo she found herself on one of New York’s grungier side streets, confronted with a thief. “Please sir,” she pleaded. “You can take my Fendi baguette, you can take my ring and my watch, but don’t take my Manolo Blahniks.” That was television. TRUESELF creates content for an online audience and enables luxury consumers to watch a branded episode, immediately purchase products used in an episode in a brand’s own E-boutique, share thoughts on a central character’s latest outfit with other consumers, and write about episodes on social media platforms.

About TRUESELF
TRUESELF (true-self.biz) offers custom online and offline business and creative solutions to the fashion and lifestyle industry through its business divisions Brand Strategy & Advisory and Branded Online Entertainment. TRUESELF is driven by originality, creativity, aesthetic appreciation and value and focuses on fashion, leather goods, accessories, jewelry & watches, beauty & fragrance, mobile phones, wines & spirits, fine food & gastronomy, home fashion, automotive, the arts, hotels & spas, media and retail. TRUESELF is founded and owned by actor and former fashion executive Markus Obermeier and former fashion journalist and branding, communications and PR strategist Priscilla Obermeier. TRUESELF works together with a selection of independent Hollywood filmmakers.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: TRUESELF, LLC

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-commerce Solutions articles,
CATCH Visitors via Your Competitors Announcements!


TRUESELF Launched Branded Online Entertainment Division for the High Fashion and Lifestyle Industry

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Priscilla Obermeier - True-Self.biz 
310-382-4438 Priscilla[.]true-self.biz
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any TRUESELF, LLC securities in any jurisdiction including any other companies listed or named in this release.

E-commerce Solutions via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From TRUESELF, LLC / Company Profile


Read E-commerce Solutions Most Recent Related Press Releases:

Southeast Asia’s E-Commerce Market to Surpass US$25 Billion by 2020 Despite Market Challenges Finds Frost & Sullivan
Dentsu Announces Acquisition by Dentsu Aegis Network of a Majority Stake in Certified E-Commerce Platform Design & Mobile E-Commerce Marketing Agency
Preksh Innovations Private Ltd Introduces Augmented Reality or Visual Commerce Solution for Retail Store
Ansell Launches E-commerce Platform
Vinculum to Showcase Multi-Channel Retail Solutions At eCommerce Africa Confex, 2016
Strategic Sourcing Software Demand Fuels Growth for ProcurePort
Feedonomics Launches Nationwide Partner Program
Customer Demand for Mobile and Omni-channel Service Drives Small Midsized Retailers Toward eCommerce Platforms Finds Frost & Sullivan
Forward View Selected as Bigcommerce Reseller
Aimeos Web Shop Bundle 1.1 for Symfony2 Released

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today