According to Forrester Research, e-commerce is expected to grow at a compound growth rate of ten percent over the next five years .
LinkShare’s growth in the first quarter of 2011 continues a trend seen in 2010, a year in which the LinkShare Network saw record growth during cyber week growth and thirty seven percent, same store, year-over-year growth, overall for the year. LinkShare helped advertisers and publishers take advantage of the biggest holiday shopping season to date as 2010 drove more than $32.6 billon in online commerce spending, marking a 12-percent increase versus 2009.
The LinkShare Network also saw continued growth in the number of participating advertisers and publishers with over seventy-five new advertisers and thousands of new publishers joining in the first quarter of 2011. New advertisers include Panasonic, Build-A-Bear Workshop®, American Greetings, and HMX Group (Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Exclusively Misook, Monarchy Collection, Christopher Blue).
“When you look at the size and scope of the online e-commerce marketplace, it’s easy to get distracted by the various online advertising opportunities,” said Judah Zeigler, director of e-commerce, Panasonic. “We chose LinkShare and the CPA model to help us break through the noise and grow online sales with a measurable return on investment. The growth of Panasonic's direct-to-consumer e-commerce sales channel is a key strategic priority for Panasonic, and we are confident that LinkShare's expertise will be invaluable in helping us meet and exceed our objectives.”
Celebrating its 15th year as the longest running performance marketing network, LinkShare has paid more than $1 billion to publishers throughout the company’s history.
“The growth we have seen in the first quarter of 2011 demonstrates that strong brands and the sheer reach of publishers in the LinkShare Network is a powerful combination” said Yaz Iida, CEO and president, LinkShare. “Advertisers and publishers continue to realize the value of performance marketing while using LinkShare solutions and services to capitalize on shifting trends in online consumer behavior including mobile commerce, shopping and comparison, and promotional trends including flash sales.”
About LinkShare Corporation
LinkShare Corporation (linkshare.com) provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
Kathy Keating, Blanc & Otus
P: 617-451-7355 / E: kkeating[.]blancandotus.com.
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