PRZOOM - /newswire/ -
San Francisco, CA, United States, 2011/04/20 - Leading deal-finding service integrates innovative use of Facebook voting system to rate and review most popular review sites - Gazaro.com.
Gazaro, the world’s leading source of retail price intelligence and analytics for consumers and retailers, today announced the launch of its Top Review Sites for Cameras and Photography for shoppers. This new web service is a comprehensive list of expert camera and photography review sites, ranked based on popular vote from site visitors using facebook “like” buttons.
Reviews are one of the top influencers on consumer purchasing decisions. According to a 2011 Gazaro customer survey and a 2010 independent survey by Accenture, reviews placed second and third respectively (after price) as top factors influencing purchasing decisions.
“Based on our survey responses, shoppers have told us that reviews are the second most influential factor - after price - in their buying decisions,” said Sam Wehbe of Gazaro Marketing. ”We already provide the most comprehensive pricing data for shoppers; now, our Top Review Sites for Cameras and Photography helps consumers research additional details on the products they want to buy.”
With over 75 leading websites listed providing expert reviews and opinions on cameras and photography, the Top Review Sites for Cameras and Photography is a useful reference resource for shoppers and photography enthusiasts. In addition, review site owners benefit from the additional traffic generated to their site, and the ability to display a Gazaro Top Review Site badge, recognizing their site for its popularity amongst camera and photography enthusiasts.
With over 200 million retail price points across millions of products, Gazaro uses sophisticated price intelligence and analytics to identify and highlight the top prices on consumer electronics. In addition, Gazaro also integrates free coupons from North America’s top retailers and brands, including Buy.com, HP, Microsoft, Sony and many more. Coupons are complementary to the site’s other free deal-finding offerings, including DealScore, PriceHistory, and PriceProtect.
Gazaro (gazaro.com) increases pricing transparency and strengthens the connection between shoppers and retailers by continuously tracking, analyzing, and reporting on millions of product price points. Every day, shoppers depend on Gazaro DealScore™, PriceHistory™, and PriceProtect™ to save them time and money with the identification and notification of great deals and rebates. Real-time price intelligence and analytics from Gazaro ScoreCard™ and PriceTracker™ give retailers a strategic competitive advantage with insight-driven pricing decisions that increase conversions, sales, and customer loyalty.