Although deeply impacted by the economic downturn of 2001, the global signal generators and arbitrary waveform generators market saw a revival in growth in 2003 with the recovery of key end-user industries such as IT and communications and aerospace and defense. In future, this relatively mature market is likely to experience steady and moderate growth.
In recent years, a plethora of new technologies such as Worldwide Interoperability for Microwave Access (WiMAX), third generation (3G) wireless and wideband code division multiple access (WCDMA) have flooded the communications industry. With the introduction of these technologies, achieving true broadband wireless is more of a reality than ever before, significantly increasing the need for signal generators with improved signal generation capabilities.
New analysis from Frost & Sullivan World Signal Generators and Arbitrary Waveform Generators Market, finds that this market earned revenues of $601.5 million in 2005 and is likely to reach $888.5 million in 2012.
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“The growth of new wireless networks and standards in the communications industry is driving greater demand for signal generators,” notes Frost & Sullivan Research Analyst Vijay Mathew. “These networks need to provide more than just voice as more service providers look to a future filled with mobile broadband wireless access (BWA) communications devices.”
However, the presence of well-entrenched participants that have dominated the market for several years has created high entry barriers for newer companies. Penetrating this market poses a strong challenge to smaller companies, particularly since many of them lack the financial resources to compete with established ones.
Compounding this challenge is the constant pressure on test equipment manufacturers to develop products that deliver superior performance. Following the economic downturn of 2001, competition has greatly intensified as participants vie to maintain market share. Advancements in technology have led to increased customer expectations, as they demand high-performing products with enhanced features and functions at affordable prices.
“Vendors, therefore, need to increase investment in research and development to keep pace with technological challenges and changes in key end-user industries – for instance, upgrades in wireless technology in the communications industry,” says Mathew. “By devoting substantial resources to meet the requirements of major customers, vendors can establish trust and gain repeat business and enhanced customer loyalty.”
Constantly evolving wireless standards have made customers wary about making purchases that may not address their requirements. This is especially seen in the case of high-end as well as in some mid-range products. Thus, it has become critical for manufacturers to conduct product demonstrations and seminars to promote test and measurement products. The importance of developing and maintaining a strong customer support system in the signal and arbitrary waveform generators market cannot be emphasized enough.
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World Signal Generators and Arbitrary Waveform Generators Market