Free press releases distribution network?

Agency / Source: Mobas

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Mobas Creates Radical Rebrand for the Cambridge Building Society - Integrated brand, design, digital and PR agency Mobas heralds a brand evolution for The Cambridge at a pivotal time in the Society’s history
Mobas Creates Radical Rebrand for the Cambridge Building Society

 

PRZOOM - /newswire/ - Cambridge, Cambridgeshire, United Kingdom, 2011/04/18 - Integrated brand, design, digital and PR agency Mobas heralds a brand evolution for The Cambridge at a pivotal time in the Society’s history.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Spring 2011 sees the unveiling of The Cambridge for the future following a significant rebranding journey undertaken by Mobas to drive the traditional brand forward and strengthen its position in a fierce financial landscape.

Early stages of the new brand identity demanded extensive market research, forward-thinking creative concepts and the involvement of existing members. Anonymous focus group events were held in order to gain valuable insight and ensure that The Cambridge could truly deliver what people really want and that Mobas could communicate the culture change and drive the message home.

The outcome was overwhelming and has been integral to the shaping of the business strategy and rebranding process. Customers called for a confident fresh look: something vibrant that reflects optimism and a positive approach, far friendlier than a faceless bank, yet still with all the relevant products essential to local communities. Mobas set to work on a radical rebrand by embracing the research and encompassing a complete marketing mix from creative concept to public relations.

Mark Smitheringale, Head of Sales and Marketing at The Cambridge Building Society said: “The rebrand is already proving to be a great success, with positive feedback from staff and customers of The Cambridge. The new vibrant logo reflects the future of the Society and our vision to move forward and become far more visible in the local area. Mobas took our brief and created a concept that will communicate this vision and give us the prominence that we need to expand our business, whilst continuing to satisfy the needs of our existing customers. We foresee that the new brand will go from strength to strength and will help to open up exciting new opportunities for The Cambridge”.

Commenting on the project, Sonia Lawrence, Client Development Director for Mobas, said: “We started in June last year, with a series of workshops to analyse the marketplace and set the brand strategy for The Cambridge – at that point in time we had no idea what the final brand identity would look like. We’re delighted with the vibrant, professional and welcoming new look. Needless to say, the positive and collaborative relationship with the teams at The Cambridge has made the entire process a pleasure”.

The launch to celebrate the bold new rebrand saw a ‘live reveal’ in the centre of Cambridge where key business leaders, members of the press, the Mayor and High Sherriff all witnessed the unveiling of The Cambridge for the future. It was a night to remember and Hellena Barnes, Head of PR at Mobas, who worked alongside the Marketing Team at The Cambridge to help coordinate the launch event at Emmanuel College, said: “A live unveiling in the heart of the city was indeed thrilling; there was a real sense of anticipation and the evening was a phenomenal success. These are exciting times for The Cambridge and we are truly honoured to be part of their journey”.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Mobas

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Mobas Creates Radical Rebrand for the Cambridge Building Society

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Suzie Young - MobasPR.com 
+44(0)12 2355 1368 suzie.young[.]mobas.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Mobas securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Mobas / Company Profile


Read Marketing/Newswire/PR Most Recent Related Press Releases:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today