Antenna Software, enabling business transformation through compelling mobile experiences, has announced that Gregg Plekan, Executive Vice President, will host a keynote speech on the subject of “how apps and the mobile web can redefine customer engagement” at the SMART Mobile Enterprise conference in Seoul, Korea. The keynote will take place on April 19, 2011, from 11:20 am.-12:00 pm.
Antenna will be at SMART in partnership with Korea Telecom (KT), where they will be co-exhibiting alongside KT and Juniper Research. Antenna will showcase its latest applications for tablets and smartphones in pharmaceuticals, manufacturing, retail and financial services, as well as demonstrating a range of its latest publicly available mobile websites.
“Internationally enterprises are waking up to the potential of mobile for customer engagement beyond simply social networking and gaming, two of the key drivers to smartphone mobile adoption up until now,” said Plekan. “The key for brands and enterprises is to create a cohesive and flexible mobile strategy that gives employees and customers options to interact with the company in the way which is best for them – and that may include both mobile web and mobile apps, depending on the business objective, target audience, integration requirements, and other criteria.”
Antenna Software provides a complete solution for mobile web, apps and content that addresses the needs of all users, across all Internet-connected devices, from anywhere in the world. Only Antenna’s mobile solutions enable business transformation by delivering a consistent and compelling experience for everyone – from employees in the mobile workforce to millions of consumers on myriad devices. Antenna’s advanced mobile technology makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it’s not). That’s why leading Global 1000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world.
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