PRZOOM - /newswire/ -
Sisters, OR, United States, 2011/04/13 - Living Better LLC, DBA Livingbetterat50+ releases new online woman's magazine that covers topics from health-to-wealth.
With the launch of this new website, LivingBetterat50.com, the goal is to reach women on a national level who want to read about issues that are about them.
Covering topics that are typically found in a woman’s magazine from “Health-to-Wealth”. Editor-in-Chief C. Louise Doyel stated,“Women in this age range want to read about issues and content that are about them not topics about the twenty or thirty something’s”.
Doyel added,“There is nothing wrong with the many woman’s magazines that are available, but the majority of them focus on younger women. For me, as a 50+ year old woman, I don’t want to read about breast feeding or other topics that don’t pertain to a woman my age. And, often these magazines feature fashion that is targeted to the twenty something’s.” Livingbetterat50+ recognizes that more and more women are using the Internet for entertainment purposes and several magazines are turning to social media use and other online formats to extend their reach through an online presence.
According to InsideFaceBook.com, women from 45-60 years old are the fastest growing segment in social media. From a marketing standpoint, this is not a demographic that businesses should overlook.
Statistics from she-conomy.com year old women control three-quarters of the wealth in the United States. Plus, 50+ year olds are in the media a lot these days, not surprising considering someone turns 50 years old every eight seconds in the United States.
LivingBetterat50+ plans to offer an editorial mix on topics that are of the greatest interest to 50+ women including, Health & Nutrition, Fitness & Diet, Beauty & Fashion, Home & Food, Travel, Relationships, Money and Business. A special section will focus on spiritual aspects of a woman’s life called “Women-of-Wisdom”.
In addition, a rich Community Forum will allow women to connect, share feedback and comment, submit stories and add content. LivingBetterat50+ Editor-in-Chief, Doyel, added,“We believe our Community Forum will provide an opportunity for like-minded women in this age to share ideas and connect”.
LivingBetterat50+ (livingbetterat50.com) is a monthly online magazine with an interactive forum that allows women to ask questions on subjects from fitness to money and plans to introduce other features later with various partners they are working with to attract women 50+ with fresh and new ideas for Living Better at 50+.