Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its CisionPoint on-demand PR and marketing software has been named a finalist as Best Marketing/PR Solution in the 2011 CODiE Awards – the software industry’s only peer-reviewed awards competition.
The Best Marketing/PR category recognizes the “best solution for the management of customer, promotional or media communications.” It includes platforms and tools for “enterprise marketing management, campaign management, marketing-specific asset management, press and PR management, multimedia solutions, and all Web 2.0 marketing solutions,” according to the sponsors of the CODiE Awards, the Software and Information Industry Association (SIIA).
“CisionPoint’s selection confirms that CisionPoint is a superior software tool that integrates best-in-class social media research, influencer marketing, media monitoring, and analysis tools to empower PR people to do their jobs better, more easily and more efficiently,” said Peter Granat, President and Chief Operating Officer of Cision North America.
“But just as significant is its selection in a category that reflects the unprecedented convergence of marketing channels and disciplines,” he said. “Today, marketers must engage with their audiences across every point of influence – the web, social media, and traditional news media outlets. CisionPoint tightly integrates communications and campaign management activity across earned and owned media, and provides a foundation for the next generation of marketing automation solutions.”
CisionPoint is the standard on-demand PR and marketing software platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).
CisionPoint was selected as a finalist after a rigorous judging process that included live product demonstrations, trial product access, and analysis of documentation. The final winners will be announced by the SIIA on May 25.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010.