Prudential Americana Group named Shapiro & Sher Group its top selling real estate team in 2010, with more than $80 million sold during the year. The group has been a Prudential team since 2005 and specializes in the luxury real estate market.
“Shapiro & Sher Group, led by Florence Shapiro and Ivan Sher, have consistently been a top-selling team within Prudential Americana Group,” said CEO Mark Stark. “So it was no surprise that they have once again been recognized both locally and nationally for their achievements.”
Shapiro, originally from Paris, has worked in real estate for more than 30 years. Sher started his luxury real estate career 11 years ago and the two became partners in 2005. Since then Shapiro & Sher Group has been one of Las Vegas’ top luxury real estate firms and one of Prudential Americana Group’s leading teams.
Since 2005, the partners have seen Las Vegas endure one of its most challenging economies ever. Their clients, ranging from business owners and gaming executives to celebrities and professional athletes,“have had to make some tough decisions,” said Sher. “But over the past six months financing has become available again and prices have started improving. These are two very important indicators that we are on our way back in the right direction.”
When looking ahead, Sher sees his business continuing its upward trend in 2011. “We have streamlined many of our operations and developed a multi-faceted marketing approach that includes the internet, social media, organic SEO placement and local non-profit participation,” he said.
“When I started working in Las Vegas real estate, it was also during a tough economic time,” said Shapiro. “I learned early that for every down market there is an opportunity. Las Vegas has had several since then and even in this economy we have found a way to continue doing what we do best.”
The partners agree that their business has changed in the last two years but believe it has made them even stronger as a company. “Two years ago, the luxury market in Southern Nevada evaporated,” said Sher. “We had to recreate our market and get back to basics. We got back on the phone and initiated real conversations with our sellers to make price reductions and modify our strategies,” he said.
Adapting to change is key, according to Sher. “We have a great partnership that always changes,” he said. “We believe in our abilities and put action behind it. We know that as with any business, if your belief is torn, so will be your results. And we want results!”
Shapiro & Sher Group is a Prudential Americana Group, REALTORS company. Prudential Americana Group (americanagroup.com) is one of Nevada’s top-selling real estate companies and has more than 1,000 sales executives and approximately 4,200 current home listings. It is an independently owned and operated member of Prudential Real Estate affiliates and is the 8th largest in the company’s national network of 677 franchises.