In his new role, McClure will be responsible for architecting the overall strategic direction of Atlona’s CE business as the company focuses on growing its popular CE line of easy-to-use digital interconnectivity solutions.
“Joining Atlona Technologies is a truly exciting opportunity as we’re at an inflection point within the market and there is an absolutely massive sales potential for our CE line,” said McClure. “By distilling down the core DNA of our high-end interconnectivity products into uniquely differentiated and approachably priced convergence solutions focused on the end user, we will educate our retail partners to better understand and capitalize on the significant attachment opportunities surrounding the hardware they sell each and every day.”
McClure has more than 16 years of experience in product and business development, and sales management within the consumer electronics market, with a key focus on the digital home segment. He comes to Atlona from Niveus Media, Inc., where he served as senior director of managed services. Previously, he held the position of senior product category manager for the Digital Home Group at Monster Cable Products, Inc.
“We are thrilled to welcome Colin to the Atlona team. He is a seasoned professional with a deep understanding of the consumer electronics market and an impressive record of increasing profitability,” said Ilya Khayn, president of Atlona Technologies. “His strong background in retail management and product development will be integral as we focus our efforts on growing our CE line.”
To better serve the A/V market, Atlona has segmented its solutions into three product lines to cater to specific audience needs. The Signature line is perfectly suitable for large-scale commercial projects, while the System Integrator (Si) line is designed for the CEDIA-certified integrator. Specifically designed for consumers and retail purchasers, the CE line offers a full range of simple, easy-to-use solutions that anyone can install and operate, including the new AT-AiR3, Atlona’s 1080p wireless USB to HDMI converter. In addition, Atlona’s CE line offers simple solutions for bringing computer gaming and movie libraries to the HDTV, incorporating older Mac® computers and laptops with new Mac monitors, and enhancing the home theater experience.
McClure is based in the Bay Area, California, and reports to Ilya Khayn, president.
About Atlona Technologies®
Atlona Technologies® (atlona.com) is a global manufacturer of cutting-edge digital connectivity solutions. The company supplies an extensive range of high-quality products — from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more — to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets. Made from the finest materials and offering unique feature sets, the company’s value-added products can be found in installations worldwide. Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona CE (consumer electronics), Atlona Si (system integrator), and Atlona Signature (professional and commercial).
Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and other countries.
All other trademarks and registered trademarks mentioned herein are the property of their respective owners.
Veronica Esbona, Wall Street Communications
T: +1 (954) 392-6990 / E: veronica[.]wallstcom.com.