PRZOOM - /newswire/ -
Beirut, Lebanon, 2011/04/05 - Earlier this week, Greenstone, the real estate developer affiliated to Johnny R. Saadé Holdings, confirmed its support to green living by sponsoring Build it Green’s conference on March 28-29 - Greenstonesal.com.
Organized by eEcosolutions Lebanon, the event that took place between at the Monroe Hotel in Beirut under the patronage of H.E. Minister of Energy and Water Gebran Basil gathered more than 300 professionals in the field, including architects and engineers from both Lebanon and the rest of the region.
While stressing the necessity of increasing awareness and eco-friendly living in Lebanon, lecturers developed a comprehensive program, touching on several issues, namely the acoustics of energy efficient buildings as well as the importance of building envelope and using LED lighting.
A special workshop during the second day of the conference addressed La Brocéliande, one of Greenstone’s latest projects in Yarzé. The case-study developed the BREEAM accreditation system(the British equivalent to the US standard LEED) by which Greenstone aspires to get a Very Good rating based on criteria from nine sustainable construction categories: Water Ecology & Land use, Energy, Health & Well-being, Management, Materials, Waste, Transport, and Pollution.
Set for completion in mid-2012, Greenstone‘s latest project was meticulously created by a team of architects, designers, and environmental experts to ensure the project meets BREEAM high standards. La Broceliande is to be Lebanon’s first residential BREEAM “green-certified” building.
Greenstone’s concept was featured in detail during the conference.
“We believe Lebanon to be a well prepared market for green building projects. We were among the first few to launch green residential buildings and the first Lebanese real estate developer to opt for BREEAM accreditation” said Sami Andraos, Greenstone’s Development and Operations manager.
Fouad Hanna, an architect from Dagher, Hanna and partners, who participated in creating La Brocéliande, restated Lebanese’s appeal to green construction. “The interest that we find today is phenomenal compared to even just a few years ago,” he said.
Though consumers focus on quality and location when making purchasing decisions in Lebanon’s real estate industry, quality living and energy cost saving through environmental-friendly architecture are gaining popularity. According to one prominent Lebanese engineer,“Such residences are appealing to high-end Lebanese clients. On the one hand, they offer economic savings in lower utility bills and, on the other, they appeal to a growing consciousness of Lebanese, wanting to stop negative environmental effects in the country.”
The Build it Green conference served as a confirmation of Lebanese real estate stakeholders’ increasing attention towards the environment through the construction of higher performance buildings, configured to meet the new global standards. Green is definitely the new black.
Greenstone (greenstonesal.com) is one of the leading real estate investment and development companies in Lebanon. Established in 2005, Greenstone has been at the forefront of constructing unique buildings that combine the art and science of residential architecture. The company is a subsidiary of Johnny R. Saade Holdings, a Beirut-based conglomerate with interests in tourism, wineries, real estate and finance in both the Middle East as well as Europe.